Online Strategies
How Quickly Will 301 Redirects Kick In?
by Kerry Dean on 11/11/2009 at 1:17 pm in Online Strategies, SEO, SEO Best Practices
In another attempt to pull the curtain back on this blog operation, today I am going to discuss the redirects we used to redirect all URLs from the previous blog to the current blog. Also known as 301 permanent redirects, 301 redirects are a the most important SEO item to consider when changing URL structures or moving from one domain to another. In the case of TheRangeBlog.com, we actually moved from rangeonlinemedia.com/blog to therangeblog.com. We implemented 301 redirects for all URLs, and it’s been a week since the move. But the question is: Have these 301 redirects kicked in yet?
Full StoryBlog Update: Getting Indexed by Google, Yahoo & Bing
by Kerry Dean on 11/10/2009 at 5:27 pm in Online Strategies, SEO, SEO Best Practices
Last Tuesday morning (Nov. 3) we launched TheRangeBlog.com. When you move a blog from one domain to another, there are a lot of I’s to dot and T’s to cross. I did what any project manager would do: I came up with a simple checklist. Many of the items are SEO best practices for redirects. In this case, we had to keep in mind the fact that we were moving from one domain to another. Here is what we did.
Full StoryGoodbye Summer, Hello Holidays!
by Lora Parker on 09/17/2009 at 1:01 pm in Online Strategies, PPC, PPC Strategies
It’s that time of the year – and if you haven’t finalized your holiday plans yet, you should very soon. While some retailers have already begun their holiday campaigns, most studies show that consumer interest starts in October and actual purchasing peaks around the 2nd week in December, so it’s not too late to start engaging with your consumers. The key date for holiday launch last year was around Oct 19th, which was about 9 days earlier than the prior year. A combination of slow sales (due to a weak economy) and a desire to break through the clutter were probably key elements in driving a retailer’s need to sell earlier. As you roll out holiday plans, here are few best practices to consider.
Full StoryAll I Really Need to Know I Learned Marketing Luxury
by Kassie Kemp on 08/24/2009 at 12:59 pm in Brand Ownership, Online Strategies, Within Range
Luxury brands really do have it all. They have prestige, glamour, and style. They’re every girl’s dream, right?
In the world of online, luxury brands often get a reputation as late adopters. Here goes the stereotype: They were cautious to launch ecommerce websites. Then, they were cautious to market them and let everyone know the site [...]
Facebook Updates from the Lofty Lap of Luxury
by Megan Leedy on 07/20/2009 at 1:44 pm in Conferences, Market Research & Data, Online Strategies, Performance Marketing, Social Media
I went to Luxury Interactive in New York last month, and there was one question no one could agree on. Should luxury brands participate in social media? Luxury retailers are hesitant to get involved in the social space because it is a platform for 2-way communication with consumers—the type of marketing luxury brands typically shy away from. Social media is a playground for spreading unfiltered and opinionated information by uneducated consumers across the web, and this lack of control is the top turn-off for luxury marketers. And really, can you blame them?
Full StoryThe Long Tail: Not Just for Paid Search Anymore!
by Herndon Hasty on 06/25/2009 at 3:45 pm in Online Strategies, SEO, SEO Best Practices
I started my life in search engine marketing on the paid side of the search equation. With ROI being at the bottom line of every decision made from keyword selection, match type strategies, campaign organization and, of course, bidding, amassing wins using long tail keywords was one of my favorite approaches. Good paid practitioners are constantly fighting to find ways to get those one or two keywords that drive huge traffic a little more efficient, but there’s really nothing like coming in to see a line like this in the previous day’s results.
Full StoryTraveling Locally
by Blake Suggs on 06/24/2009 at 4:05 pm in Local Search, Online Strategies, Paid Local Search, Performance Marketing
RANGE does quite a bit of work with a variety of hospitality brands, and one of the most common outcries we hear is for help with local search. Now, I know a few years ago, all anyone seemed to talk about was local, but in recent years the buzz seems to have died down considerably [...]
Full StoryLuxury Digitally Defined
by Andrea Wilson on 06/12/2009 at 2:28 pm in Brand Management, Online Strategies, PPC, Performance Marketing
Luxury retailers/brands should cater their major initiatives to ‘refinement of living, indulgence, enjoyments of comforts and pleasures’. As such, shouldn’t the online experience be as comforting and pleasurable as the product itself? Doesn’t it make sense that a buying a luxury brand’s product should be easier and more enjoyable than a buying a discount product from a mass retailer or discounter? So why is it so difficult to even find the luxury official website?
Full StoryNew Age Perspective
by Clint Utley on 06/05/2009 at 2:09 pm in Comparison Shopping Engines, Feeds, Online Strategies
Who is where? Attempting to generalize and classify online user behavior has been a favorite pastime of marketers since day one and why not? You need to know who you are targeting and where to find them. Different demographics provide valuable information and they can be studied and analyzed in order to find the bulk of your client base. One of the most significant factors for determining online behavior is age. Chances are a business’ products won’t provide the same service for a grandmother as they will her grandchild. As such, age stratification is a practical tool to use for finding your audience. Focusing on a consumer’s age when choosing social networks on which to place ads and shopping engines to offer your products is a vital tactic for growing your business.
Full StoryIt’s Beginning to Look a Lot Like Christmas
by Herndon Hasty on 05/29/2009 at 2:48 pm in Online Strategies, SEO, SEO Best Practices
Getting winded trying to keep up with Google’s latest and greatest offerings? Well, don’t take your Nikes off just yet. Google recently announced a slate of updates and new developments, including ways to make your search results prettier and a new emphasis on fresh content. For those who’ve been encouraging clients to add microformats to their pages, you should feel a little vindicated, because these should be right up your alley. If that’s not enough, MSN also announced that they’re updating and rebranding Live Search, naming the concept Bing (previously known as Kumo) and gearing it towards behavioral search. If it works like they say it will, then we’ll have something to celebrate before July 4.
Full Story