Gaga for Gaga

I thought my first blog was going to be boring but after a very glam-fabulous week I now have a blog to be judged on. Oh guilty pleasures, what they do to your reputation.

Last week I experienced the Lady GaGa phenomena in person. The performance met every expectation that every review I read built up.

Bergdorf Goodman Launches iPhone App: The Shoe Salon

This week, another Range client launched an iPhone application. Bergdorf Goodman, a high-end luxury retailer, introduced “The Shoe Salon” to position themselves as the place to buy the newest and trendiest designer shoes.

How Quickly Will 301 Redirects Kick In?

In another attempt to pull the curtain back on this blog operation, today I am going to discuss the redirects we used to redirect all URLs from the previous blog to the current blog. Also known as 301 permanent redirects, 301 redirects are a the most important SEO item to consider when changing URL structures or moving from one domain to another. In the case of TheRangeBlog.com, we actually moved from rangeonlinemedia.com/blog to therangeblog.com. We implemented 301 redirects for all URLs, and it’s been a week since the move. But the question is: Have these 301 redirects kicked in yet?

Blog Update: Getting Indexed by Google, Yahoo & Bing

Last Tuesday morning (Nov. 3) we launched TheRangeBlog.com. When you move a blog from one domain to another, there are a lot of I’s to dot and T’s to cross. I did what any project manager would do: I came up with a simple checklist. Many of the items are SEO best practices for redirects. In this case, we had to keep in mind the fact that we were moving from one domain to another. Here is what we did.

Goodbye Summer, Hello Holidays!

It’s that time of the year – and if you haven’t finalized your holiday plans yet, you should very soon. While some retailers have already begun their holiday campaigns, most studies show that consumer interest starts in October and actual purchasing peaks around the 2nd week in December, so it’s not too late to start engaging with your consumers. The key date for holiday launch last year was around Oct 19th, which was about 9 days earlier than the prior year. A combination of slow sales (due to a weak economy) and a desire to break through the clutter were probably key elements in driving a retailer’s need to sell earlier. As you roll out holiday plans, here are few best practices to consider.

All I Really Need to Know I Learned Marketing Luxury

Luxury brands really do have it all. They have prestige, glamour, and style. They’re every girl’s dream, right?
In the world of online, luxury brands often get a reputation as late adopters. Here goes the stereotype: They were cautious to launch ecommerce websites. Then, they were cautious to market them and let everyone know the site [...]

Facebook Updates from the Lofty Lap of Luxury

I went to Luxury Interactive in New York last month, and there was one question no one could agree on. Should luxury brands participate in social media? Luxury retailers are hesitant to get involved in the social space because it is a platform for 2-way communication with consumers—the type of marketing luxury brands typically shy away from. Social media is a playground for spreading unfiltered and opinionated information by uneducated consumers across the web, and this lack of control is the top turn-off for luxury marketers. And really, can you blame them?

The Long Tail: Not Just for Paid Search Anymore!

I started my life in search engine marketing on the paid side of the search equation. With ROI being at the bottom line of every decision made from keyword selection, match type strategies, campaign organization and, of course, bidding, amassing wins using long tail keywords was one of my favorite approaches. Good paid practitioners are constantly fighting to find ways to get those one or two keywords that drive huge traffic a little more efficient, but there’s really nothing like coming in to see a line like this in the previous day’s results.

Traveling Locally

RANGE does quite a bit of work with a variety of hospitality brands, and one of the most common outcries we hear is for help with local search. Now, I know a few years ago, all anyone seemed to talk about was local, but in recent years the buzz seems to have died down considerably [...]

Luxury Digitally Defined

Luxury retailers/brands should cater their major initiatives to ‘refinement of living, indulgence, enjoyments of comforts and pleasures’. As such, shouldn’t the online experience be as comforting and pleasurable as the product itself? Doesn’t it make sense that a buying a luxury brand’s product should be easier and more enjoyable than a buying a discount product from a mass retailer or discounter? So why is it so difficult to even find the luxury official website?