Online Fights for Budgets, While Offline Does Advertising Like This

by Vic Drabicky on 04/07/2008 at 4:07 pm in Commentary, Observations, PPC, Within Range

It still amazes/frustrates/baffles/confuses me how hard online agencies and marketers have to fight for even the smallest of budgets. That’s not to say we shouldn’t have to make a case for why we need an extra hundred thousand dollars here, or million there, but whenever I see ads like the one below (whose production costs alone probably top the entire annual online marketing budget), it still baffles me. And because I am in a pensive mood, it also makes me begin to question why we all work so hard for such a small piece of the marketing pie. Is it because we all have just a slight slant of masochism in us? Are we just stupid? Maybe we all truly care about our clients and really believe we can convince them to stop wasting their money on raps about cable television packages? I truly hope it is the latter – otherwise a lot of us need to sit down and reconsider our lives.

I mean, really? This is what people want to spend tons of money on?