Industry News
Get Ready for Google Social Search!
by Kerry Dean on 01/27/2010 at 3:26 pm in Commentary, Industry News, SEO
First things first: Social Search is not Social Media! Before you read any further, read that statement again. Okay. Thank you. Now we can move forward.
If you have not heard about Social Search, it is a product that GoogleLabs launched back in Oct-2009. For the past few months, you have had the opportunity to opt [...]
SEO Industry Quick Hits (Nov. 30, 2009)
by Kerry Dean on 11/30/2009 at 4:05 pm in Industry News, Observations, SEO
You may call them quick hits. You may call it scatter shooting. You may just refer to it as news. Regardless, here are some recent developments in our world of search marketing.
Full StoryGoogle Caffeine Index Now Live on One Data Center
by Kerry Dean on 11/30/2009 at 11:06 am in Industry News, Observations, SEO
For anyone who is interested, Matt Cutts has confirmed that the Google Caffeine index is currently accessible on one data center (http://209.85.225.103/). You can go there and check your rankings on the new Caffeine index. However, Matt says that this data center is only returning Caffeine results about 50% of the time. C’mon, Matt. Please make it 100%. We’ve gotta test some keyword rankings. Inquiring clients want to know! :)
Full StorySEO Game Changers: Breadcrumbs in the Google Search Results
by Kerry Dean on 11/23/2009 at 5:35 pm in Commentary, Industry News, SEO
Recently I was thinking about what I call SEO game changers. These are developments that could have a major impact on the near and distant future of SEO strategies, methods and campaign management. I’m not talking about Yahoo claiming it does not support the meta keywords tag. That’s Bush League stuff that has been widely know for a long time (and, ironically, also disproved many times). I’m talking more about big stuff that will possibly affect the way that we do SEO at the core of our campaigns. Obviously, the typical buzzwords come to mind in regards to the future of SEO: social, mobile, local. But what else is there? I believe breadcrumbs in the search results is an SEO game changer. Let me tell you why.
Full Story18 Days Later: Undead GeoCities Pages Roam the Interwebs
by Kerry Dean on 11/12/2009 at 2:31 pm in Industry News, Observations, SEO
Zombieland was an awesome movie. But what happens when zombies overtake the internet in URL form? Well, I’m not exactly sure what happens. All I can tell you is that 18 days ago Yahoo closed GeoCities. Geocities had a lot of pages. Ten’s of millions. Maybe a hundred million. I’m not really sure about that either. Now that I think about it, I don’t really know much at all. However, I do know that there are at least 64 GeoCities pages that are not dead. They are undead. Here’s a list I created, sorted alphabetically.
Full StoryGoogle Caffeine Going Live After Holiday Season
by Kerry Dean on 11/10/2009 at 11:33 am in Industry News, Opinion Editorial, SEO
Over the past few months, Google has been tinkering with a new project, codename Caffeine. Because we are fanatics about SEO and Google algorithm changes, we have been keeping a close eye on the changes in Caffeine. Google described this new Caffeine project as the “next generation architecture for Google’s web search”. It really is a project that will affect how Google crawls, indexes and ranks websites.
Full StoryOh Where, Oh Where Has My SSP Gone?
by Blake Suggs on 10/26/2009 at 10:31 am in Commentary, Feeds, Industry News
Unless you have been living under a rock, you have heard the news about Yahoo SSP’s planned demise on December 31, 2009. This piece of news is big for travel in many ways, the biggest of which might be its effect on how travel advertisers spend their budgets. For many travel advertisers, SSP has been a savior for years as far as overall program profitability. Advertisers were able to spend more in other channels due to the incredible efficiency and volume of SSP which brought their overall ROI down to an acceptable level. No more, ladies and gentlemen.
Full StoryIn the BINGinning
by Blake Suggs on 07/22/2009 at 2:56 pm in Industry News, Opinion Editorial, Within Range
Needless to say, there has been much ado about Microsoft’s recent release of BING. Everyone seems to have their own opinion about the initial release, what it means to advertiser and agencies and what we can all expect as far as how it’s going to affect the way we do business. One of the most exciting aspects of BING, at least for me, was the travel engine platform. The way Microsoft made it sound, advertisers were going to have tons of opportunities to expand sales to the Microsoft travel audience. What we have found in our initial foray is a bit different, though.
Full StoryWhat’s the Deal with All These Mispelings?
by John Greer on 06/29/2009 at 5:01 pm in Analytics & Tracking, Industry News, SEO
If you have an attentive web analytics guru or agency, you may have noticed an odd trend in search engine keyword traffic: misspellings are totally hot right now. If you’re curious, it has a lot to do with Google Suggest, which is Google’s way of guessing what you are going to search for while you type. Formerly a resident of the Google toolbar, Google Suggest has moved on up, having recently leased a spot on your homepage.
Full StoryAre You Ready for the Next Big Th(b)ing?
by Herndon Hasty on 06/15/2009 at 11:35 am in Industry News, Opinion Editorial, SEO
If you’re looking for news about the next big engine change that’s going to destroy Google, set fire to Facebook and (my recent favorite in the tech-or-information-replacement-genre) render Nielsen obsolete…you won’t find it here. For all the hype behind MSN’s new incarnation in Bing, it’s not much of a change from current search options and probably won’t change search engines…or decision engines, whatever they want to call it.
Full Story