Commentary
The Story of Dual Monitors & Multiple Monitor Setups
by Kerry Dean on 03/11/2010 at 5:48 pm in Commentary, Funny Stories, Within Range
Before you read on, please know that this post is not about marketing or search. Or even SEO. Or social media. It’s about monitors and displays. Dual monitors. Multiple monitor setups. Laptops and desktops. Sounds exciting, right?
Full StoryGet Ready for Google Social Search!
by Kerry Dean on 01/27/2010 at 3:26 pm in Commentary, Industry News, SEO
First things first: Social Search is not Social Media! Before you read any further, read that statement again. Okay. Thank you. Now we can move forward.
If you have not heard about Social Search, it is a product that GoogleLabs launched back in Oct-2009. For the past few months, you have had the opportunity to opt [...]
An Open Letter to Proprietors of Products on Facebook
by Danielle Smith on 01/21/2010 at 4:33 pm in Commentary, Opinion Editorial, Within Range
It’s bad enough that I know I’m 32, but now you know too and are just throwing it in my face! All in the name of some sort of commerce?! Tacky. I’m wondering if you can explain how my being 32 connects me to your product?
Full StoryGood Search Has Spoiled Me
by Nicholas Ward on 01/06/2010 at 1:29 pm in Commentary, Mobile Search, Within Range
The other day, the navigation software on my BlackBerry disappeared without reason. It was nowhere to be found. I could uninstall it, but I couldn’t open it from anywhere. After some research I figured out what happened, and the official fix from Sprint was to search the software store for “nav” and to download and reinstall the software. A direct link would have been nice, but I digress.
Full StoryIs Google Doing Away with Site Counts?
by John Greer on 12/08/2009 at 10:38 am in Commentary, Observations, SEO
As Google has been heading down the path of less (or at least, less thorough) public information for non-verified site owners, and conversely more information for verified site owners, they may be taking another step down that path.
Full Story301, 302, 303, 307? And You Thought You Knew About Redirects
by Kerry Dean on 12/03/2009 at 5:44 pm in Commentary, SEO, SEO Best Practices
As an SEO, I spend a lot of my time discussing redirects, specifically 301 redirects and 302 redirects. Talking about redirects with marketing managers and e-commerce directors can be a complete powerdown for all parties involved. There have been times where I have actually seen someone’s eye go crossed while I was babbling on about temporary this and permanent that. It’s not easy explaining redirects without losing your audience, as header status codes and redirects are not the most compelling subjects. To avoid those terrible scenarios, most SEOs simply tell their clients, “301 redirects are good, and 302 redirects are bad.” 99.99% of the time, that’s all that anyone needs to know. And regardless of whether or not anyone really knows the reasoning behind that claim, the fact is that everything almost always works better for SEO by using 301 redirects.
Full StorySEO Game Changers: Breadcrumbs in the Google Search Results
by Kerry Dean on 11/23/2009 at 5:35 pm in Commentary, Industry News, SEO
Recently I was thinking about what I call SEO game changers. These are developments that could have a major impact on the near and distant future of SEO strategies, methods and campaign management. I’m not talking about Yahoo claiming it does not support the meta keywords tag. That’s Bush League stuff that has been widely know for a long time (and, ironically, also disproved many times). I’m talking more about big stuff that will possibly affect the way that we do SEO at the core of our campaigns. Obviously, the typical buzzwords come to mind in regards to the future of SEO: social, mobile, local. But what else is there? I believe breadcrumbs in the search results is an SEO game changer. Let me tell you why.
Full StoryOur Blog’s First Comment Spam!
by Kerry Dean on 11/04/2009 at 2:53 pm in Commentary, Observations, Within Range
Wow! It’s amazing. Our blog got hit with a spam comment on its second day of existence. Whoever left this spam comment is obviously quick, up-to-date and with it. And as you will see below, this comment spammer is all about Fantasy Football and Final Fantasy.
Full StoryOh Where, Oh Where Has My SSP Gone?
by Blake Suggs on 10/26/2009 at 10:31 am in Commentary, Feeds, Industry News
Unless you have been living under a rock, you have heard the news about Yahoo SSP’s planned demise on December 31, 2009. This piece of news is big for travel in many ways, the biggest of which might be its effect on how travel advertisers spend their budgets. For many travel advertisers, SSP has been a savior for years as far as overall program profitability. Advertisers were able to spend more in other channels due to the incredible efficiency and volume of SSP which brought their overall ROI down to an acceptable level. No more, ladies and gentlemen.
Full StoryI’m a Verbalist, Not a Blogger
by George Popstefanov on 09/10/2009 at 3:33 pm in Commentary, Observations, Within Range
With everything that is going in the industry and having the opportunity to go to several different conferences, you would think that I have plenty to say. The truth is that I am more of a verbalist (ver•bal•ist – One who favors words over ideas or substance) than a writer. My problem is that I can’t make my blogs fun and use football references, or talk about my experiences with a phone provider or make a correlation between shoes and online marketing. No, I can talk all day about using search queries reports for your keyword research, looking into webmaster tools to figure out keywords that you might want to add for PPC or utilizing Google Analytics to manage your PPC campaigns, but writing about it and making it fun – Forget about it!
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