Commentary

The Working Mom Dilemma

by Lora Parker on 08/13/2010 at 7:47 am in Commentary


The Working Mom Dilemma

About four months ago, I joyfully welcomed my second daughter into the world. I thought it was impossible to be in love with anyone except my husband until I had children and fell in love twice more. I’ve always had an innate desire to be a mom, but I wasn’t aware of how much I [...]

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Got To Be a Better Way

by Taryn Powitzky on 08/11/2010 at 7:31 am in Commentary, Feeds, PPC


Got To Be a Better Way

Have you ever had to do something and you say to yourself, “There’s got to be a better way to do this?” Well, good news is, there probably is. The bad news is, you have figure it out. But lucky for us, we have each other!

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18hrs and a Bag of Cheese Doritos

by Parks Blackwell on 06/28/2010 at 8:28 am in Commentary


18hrs and a Bag of Cheese Doritos

It’s interesting, really. I’ve been an Apple fan (girl) for a few years now and honestly I’ve never even thought about camping out for a release. Don’t get me wrong, I come from a family of line standers. There are the Chick-Fil-A openings where the first 100 folks see free chicken for a year, or [...]

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The End Of The World Is Coming! No Wait, Everything Is Fine.

by Vic Drabicky on 03/12/2010 at 1:58 pm in Commentary, Observations, Within Range


The End Of The World Is Coming! No Wait, Everything Is Fine.

It was just a little over a year ago when everyone analyzing the luxury retail space turned into Fox news. “Luxury will never be the same!” they shouted. “This is the end of luxury as we know it!”, others echoed. Some even threatened that “no one will ever buy a $1,000 bag again!” (believe it or not, these are all real quotes from some of the “leading” luxury analysts). Sensationalism was at its highest and if everyone didn’t panic and rethink their entire brand, they were going to die. Immediately. But here we are, one year later, and luxury brands are posting profits (huge profits in some cases), consumers are buying handbags worth far more than $1,000 and the same sensationalistic analysts have completely changed their tune.

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The Story of Dual Monitors & Multiple Monitor Setups

by Kerry Dean on 03/11/2010 at 5:48 pm in Commentary, Funny Stories, Within Range


The Story of Dual Monitors & Multiple Monitor Setups

Before you read on, please know that this post is not about marketing or search. Or even SEO. Or social media. It’s about monitors and displays. Dual monitors. Multiple monitor setups. Laptops and desktops. Sounds exciting, right?

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Get Ready for Google Social Search!

by Kerry Dean on 01/27/2010 at 3:26 pm in Commentary, Industry News, SEO


Get Ready for Google Social Search!

First things first: Social Search is not Social Media! Before you read any further, read that statement again. Okay. Thank you. Now we  can move forward.
If you have not heard about Social Search, it is a product that GoogleLabs launched back in Oct-2009. For the past few months, you have had the opportunity to opt [...]

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An Open Letter to Proprietors of Products on Facebook

by Danielle Smith on 01/21/2010 at 4:33 pm in Commentary, Opinion Editorial, Within Range


An Open Letter to Proprietors of Products on Facebook

It’s bad enough that I know I’m 32, but now you know too and are just throwing it in my face! All in the name of some sort of commerce?! Tacky. I’m wondering if you can explain how my being 32 connects me to your product?

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Good Search Has Spoiled Me

by Nicholas Ward on 01/06/2010 at 1:29 pm in Commentary, Mobile Search, Within Range


Good Search Has Spoiled Me

The other day, the navigation software on my BlackBerry disappeared without reason. It was nowhere to be found. I could uninstall it, but I couldn’t open it from anywhere. After some research I figured out what happened, and the official fix from Sprint was to search the software store for “nav” and to download and reinstall the software. A direct link would have been nice, but I digress.

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Is Google Doing Away with Site Counts?

by John Greer on 12/08/2009 at 10:38 am in Commentary, Observations, SEO


Is Google Doing Away with Site Counts?

As Google has been heading down the path of less (or at least, less thorough) public information for non-verified site owners, and conversely more information for verified site owners, they may be taking another step down that path.

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301, 302, 303, 307? And You Thought You Knew About Redirects

by Kerry Dean on 12/03/2009 at 5:44 pm in Commentary, SEO, SEO Best Practices


301, 302, 303, 307? And You Thought You Knew About Redirects

As an SEO, I spend a lot of my time discussing redirects, specifically 301 redirects and 302 redirects. Talking about redirects with marketing managers and e-commerce directors can be a complete powerdown for all parties involved. There have been times where I have actually seen someone’s eye go crossed while I was babbling on about temporary this and permanent that. It’s not easy explaining redirects without losing your audience, as header status codes and redirects are not the most compelling subjects. To avoid those terrible scenarios, most SEOs simply tell their clients, “301 redirects are good, and 302 redirects are bad.” 99.99% of the time, that’s all that anyone needs to know. And regardless of whether or not anyone really knows the reasoning behind that claim, the fact is that everything almost always works better for SEO by using 301 redirects.

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