A Dig Through the Archives or A Dig Through My Wallet?
by Danielle Smith on 12/17/2008 at 11:24 am in Industry News, Opinion Editorial, Within Range
Read this blurb the other day in the AdAge Daily:
Five Tips to Cope — or Even Thrive — Through Downturn
A Dig Through Ad Age Archives Reveals How to Grow in Adverse TimesLOS ANGELES (AdAge.com) — Ad Age has dug deep into our archives to analyze the issue of innovation during three of the worst times: the Depression and recessions of the early ’70s and early ’80s.
It certainly caught my attention so I clicked through only to find out that in order to access THE GOLDMINE I’d have to pay for the whitepaper.
Sigh.
Exactly AdAge, release a paper that was only created because of the*unforeseen events of today’s economy and then charge for it! Brilliant! Thriving in your own downtime and then pimping it out to my inbox. Disguised as help!
You sneaky little devil.
*depends on who you ask
