recession
Affluent Consumer Purchase Path Whitepaper
by Sarah Engel on 06/18/2010 at 7:46 am in Market Research & Data, Performance Marketing
In an 18-month study, ranging from November 2008 to April 2010, The Luxe Groupe of Range Online Media, a specialty group of online marketers and luxury retailing experts, analyzed more than 400 individual luxury and prestige brands. The findings were recently released in a luxury whitepaper detailing key findings during the economic downturn and during [...]
Full StoryBeware of Miracle Cures for Dark Times
by Vic Drabicky on 05/05/2009 at 9:21 am in Commentary, Opinion Editorial, Within Range
With all the bad news out there, we are entering a time when we all craving good news – a time when we all need a little positive news in our lives. We are entering what I like to call the “Infomercial Times” – a time when we are all willing to buy that ShamWow or Silver Bullet just because we all truly want something that works as well as the pitch man says it does and because we can get it at such a great price. We just need something positive to grab on to, which means it’s a salesman’s dream.
Full StoryOn Bluebonnets & Branding
by Herndon Hasty on 04/24/2009 at 2:35 pm in Online Strategies, SEO
While it’s tougher to get shoppers to buy than before, the bar for being able to reach customers and to put your brand in front of new faces is lower than ever. Finding ways to make the most of your branding opportunities and ways to reach new customers through targeted and low-cost methods online – especially through SEO and paid search programs – will not only help you to find new customers to take the place of those that aren’t buying right now, but will help establish your brand in the minds of consumers at a time when everyone else is pulling back their efforts to do so.
Full StoryThe Retail Sky is Falling
by Vic Drabicky on 04/13/2009 at 4:48 pm in Commentary, Opinion Editorial, Within Range
The list goes on and on – and needless to say, you don’t have to look very far to find bad news. Correction: you don’t have to look very far to find catastrophic, world-ending, save the women and children because we are all going to end up out of our jobs, homeless and living under a bridge type of news. But to be honest with you (“you” meaning my mom since she is likely the only person reading this), I am sick of the bad news. I am sick of everyone screaming the world is ending. I am sick of hearing that consumers will never shop full price again. I am sick of hearing that everyone from the big guys like Saks and GAP to the small mom and pop stores are all doomed. So please, just stop.
Full StoryWho Are You Aspiring to Be?
by Danielle Smith on 04/06/2009 at 1:47 pm in Commentary, Conferences, Opinion Editorial, Within Range
Recently, I had the great pleasure of attending Luxury Interactive in London. The event was well attended by the best dressed group of conference attendees I’ve ever seen (content wasn’t too shabby either). I would have expected no less and did my best to keep up, but I’ll be honest. Luxury is just not my natural state of being. But when in Rome, dress in Bulgari, I guess. This is why there are now Diane Von Furstenberg clothes in my closet, turning up their imaginary noses at all the stuff from Target.
Full StoryA Dig Through the Archives or A Dig Through My Wallet?
by Danielle Smith on 12/17/2008 at 11:24 am in Industry News, Opinion Editorial, Within Range
It certainly caught my attention so I clicked through only to find out that in order to access THE GOLDMINE I’d have to pay for the whitepaper. Sigh. Exactly AdAge, release a paper that was only created because of the*unforeseen events of today’s economy and then charge for it! Brilliant! Thriving in your own downtime and then pimping it out to my inbox. Disguised as help! You sneaky little devil.
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