Performance Marketing
The X Factor: Marketing to Women in the Digital Age – Executive Summit
by Sarah Strauss on 08/30/2010 at 7:31 am in Conferences
Is the female consumer important to your brand? Do you tailor your marketing efforts to women? We invite you to register for The X Factor: Marketing to Women in the Digital Age.
Full StoryFrom the Mouths of Moms: There is No Mom Demographic
by Jordan Arnt on 07/23/2010 at 7:42 am in Content Targeting, In the Press, Social Media
Sarah Engel, VP of Marketing & Communications and mother of two, focuses on the changing behaviors and attitudes of mothers on Facebook from a marketers perspective for iMedia Connection. A fabulous read for those interested in how to understand, communicate with and market to the working mothers, stay at home moms and how to develop a successful Mom-focused campaign.
Full Story10 Things I Learned About SEM From the Movies
by Amy Yates on 06/21/2010 at 11:27 am in Performance Marketing
“Yo, Adrian.” I’ll admit it: I’m a total geek and I love to learn new things. So much so, I try to tackle something new every year. The guitar didn’t last long because I didn’t like calluses on my fingers. Golf lessons in July weren’t my best idea either, especially in [...]
Full StoryAffluent Consumer Purchase Path Whitepaper
by Sarah Engel on 06/18/2010 at 7:46 am in Market Research & Data, Performance Marketing
In an 18-month study, ranging from November 2008 to April 2010, The Luxe Groupe of Range Online Media, a specialty group of online marketers and luxury retailing experts, analyzed more than 400 individual luxury and prestige brands. The findings were recently released in a luxury whitepaper detailing key findings during the economic downturn and during [...]
Full StoryLittle Data Shop of Horrors…or Wonders?
by Danielle Smith on 08/12/2009 at 6:17 pm in Commentary, Performance Marketing, Website Analytics
Recently (like about 2 hours ago), I sat down with a colleague to attempt and uncover some site anomalies through one of the major analytics providers. I realize that this first sentence is in no way, shape or form salacious or compelling… but bear with me. I personally have been forced to spend quite a bit more time within this particular analytics tool and to be honest, most of the time I narrowly focus on the bare essentials I need to complete the task. I realize, however, that there is a hidden treasure trove of data for me to uncover.
Full StoryHow Nonprofits Can Make New Friends
by Sarah Engel on 08/03/2009 at 12:47 pm in Performance Marketing, Social Media
One in two nonprofits says its funding has fallen in the current economy, according to “The Quiet Crisis,” a recent report by Civic Enterprises, a social-issues think tank. This is at a time when nonprofits’ services are needed more than ever. The same report indicates that the United Way saw a 68 percent increase during the past year in the number of calls for basic needs such as securing food, shelter and warm clothing. This is cause for concern. As the nation’s needs soar and charitable donations plunge, how do nonprofits draw more attention to their needs during this “quiet crisis?”
Full StoryFacebook Updates from the Lofty Lap of Luxury
by Megan Leedy on 07/20/2009 at 1:44 pm in Conferences, Market Research & Data, Online Strategies, Performance Marketing, Social Media
I went to Luxury Interactive in New York last month, and there was one question no one could agree on. Should luxury brands participate in social media? Luxury retailers are hesitant to get involved in the social space because it is a platform for 2-way communication with consumers—the type of marketing luxury brands typically shy away from. Social media is a playground for spreading unfiltered and opinionated information by uneducated consumers across the web, and this lack of control is the top turn-off for luxury marketers. And really, can you blame them?
Full StoryTraveling Locally
by Blake Suggs on 06/24/2009 at 4:05 pm in Local Search, Online Strategies, Paid Local Search, Performance Marketing
RANGE does quite a bit of work with a variety of hospitality brands, and one of the most common outcries we hear is for help with local search. Now, I know a few years ago, all anyone seemed to talk about was local, but in recent years the buzz seems to have died down considerably [...]
Full StoryLuxury Digitally Defined
by Andrea Wilson on 06/12/2009 at 2:28 pm in Brand Management, Online Strategies, PPC, Performance Marketing
Luxury retailers/brands should cater their major initiatives to ‘refinement of living, indulgence, enjoyments of comforts and pleasures’. As such, shouldn’t the online experience be as comforting and pleasurable as the product itself? Doesn’t it make sense that a buying a luxury brand’s product should be easier and more enjoyable than a buying a discount product from a mass retailer or discounter? So why is it so difficult to even find the luxury official website?
Full StoryHello New Shoes, Bye Bye Blues
by Vic Drabicky on 06/09/2009 at 5:57 pm in Commentary, Market Research & Data, Observations, Performance Marketing
I like music, I have never hidden that fact. Whether it is Wilco (who I will be lucky enough to see play this weekend) or any of the 10+ musicians that currently work at Range, I love listening to each and every one of them. But one thing I have always tried to stay away from is relating my work life to my music life. It just seems cheesy. Well, ladies and gentlemen (aka the 2 people that read this blog), I have decided to be cheesy this morning and try to work a music reference into my article on retail sales numbers. The victim of my cheesy attempt here is a Scottish singer named Paolo Nutini (he has two great albums – buy them both). That said, here goes nothing…
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