Opinion Editorial
Back to the Future, Part IV
by Ryan Ammon on 08/16/2010 at 7:39 am in Mobile Search, Opinion Editorial, Within Range
Big ideas of the past seemed ludicrous at the time, but now we don’t think twice about them. What’s next? Here are my predictions:
Full StoryGot To Be a Better Way
by Taryn Powitzky on 08/11/2010 at 7:31 am in Commentary, Feeds, PPC
Have you ever had to do something and you say to yourself, “There’s got to be a better way to do this?” Well, good news is, there probably is. The bad news is, you have figure it out. But lucky for us, we have each other!
Full StoryWhat Tony Hsieh Didn’t Say About Social Media
by J.Blake Martin on 07/19/2010 at 7:16 am in Observations
Zappos is about culture. It is a company that is completely, totally, 100% invested in its culture. They want their people to want to be there. To be actively engaged. They even offer new employees $2,000 to quit during training.
Let that sink in. After you’ve made it through several rounds [...]
What Tony Hsieh Said About Social Media
by J.Blake Martin on 07/13/2010 at 9:13 am in Observations
When I first heard of Zappos.com a couple of years ago, it was in reference to Twitter. Here was this crazy CEO worth a billion dollars sending out frequent and personal tweets about his own life, inviting people to spur-of-the-moment happy hours in New York City, and not once mentioning a special deal or [...]
Full StoryAn Open Letter to Proprietors of Products on Facebook
by Danielle Smith on 01/21/2010 at 4:33 pm in Commentary, Opinion Editorial, Within Range
It’s bad enough that I know I’m 32, but now you know too and are just throwing it in my face! All in the name of some sort of commerce?! Tacky. I’m wondering if you can explain how my being 32 connects me to your product?
Full Story3 Point Wednesday
by Danielle Smith on 08/19/2009 at 5:53 pm in Observations, Opinion Editorial, Within Range
Danielle’s three random points of the day! Much like Woot.com’s two for Tuesdays only I’m not selling anything and this won’t be a recurring theme. But you’re welcome to bid on my three things regardless.
Full StoryIn the BINGinning
by Blake Suggs on 07/22/2009 at 2:56 pm in Industry News, Opinion Editorial, Within Range
Needless to say, there has been much ado about Microsoft’s recent release of BING. Everyone seems to have their own opinion about the initial release, what it means to advertiser and agencies and what we can all expect as far as how it’s going to affect the way we do business. One of the most exciting aspects of BING, at least for me, was the travel engine platform. The way Microsoft made it sound, advertisers were going to have tons of opportunities to expand sales to the Microsoft travel audience. What we have found in our initial foray is a bit different, though.
Full StoryAre You Ready for the Next Big Th(b)ing?
by Herndon Hasty on 06/15/2009 at 11:35 am in Industry News, Opinion Editorial, SEO
If you’re looking for news about the next big engine change that’s going to destroy Google, set fire to Facebook and (my recent favorite in the tech-or-information-replacement-genre) render Nielsen obsolete…you won’t find it here. For all the hype behind MSN’s new incarnation in Bing, it’s not much of a change from current search options and probably won’t change search engines…or decision engines, whatever they want to call it.
Full StoryFeeling a Little Bad, For Dear Old Dad
by Parks Blackwell on 06/05/2009 at 1:05 pm in Commentary, Market Research & Data, Opinion Editorial, Within Range
Fathers Day is a tough holiday. What do you buy for the guy who has pretty much everything he wants or worse, responds with “I don’t need anything”? Asking me to be a creative gift-buyer is borrowing trouble. If you collected my Father’s Day gifts and put them in a box, you might think you were at the Goodwill. I wait around until the last minute and then go buy whatever I can find at the checkout counter at my local Walgreens.
Full StoryWhat’s In a Name?
by Danielle Smith on 06/02/2009 at 1:30 pm in Industry News, Opinion Editorial, Within Range
Not to compete with all the truly credible press out there currently swirling around in cyberspace, but I’m going to weigh in on Bing, MSN’s latest search engine scheme. I’m not here to give you the technical reasons why I think MSN’s latest venture Bing will be a success or failure. What I am here to do is talk about the name and a couple of anecdotes that have come about since it was first released.
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