The X Factor: Marketing to Women in the Digital Age – Executive Summit

Is the female consumer important to your brand? Do you tailor your marketing efforts to women? We invite you to register for The X Factor: Marketing to Women in the Digital Age.

Gaga for Gaga

I thought my first blog was going to be boring but after a very glam-fabulous week I now have a blog to be judged on. Oh guilty pleasures, what they do to your reputation.

Last week I experienced the Lady GaGa phenomena in person. The performance met every expectation that every review I read built up.

Google Ratings: Could they Change Your Business?

Price Glomski provides his thoughts on Google Ratings from an Account Director’s perspective. Check out his Search Engine Watch article and let us know if you think ratings are a good a bad move. We want to hear from you!

10 Things I Learned About SEM From the Movies

“Yo, Adrian.” I’ll admit it: I’m a total geek and I love to learn new things. So much so, I try to tackle something new every year. The guitar didn’t last long because I didn’t like calluses on my fingers. Golf lessons in July weren’t my best idea either, especially in [...]

Affluent Consumer Purchase Path Whitepaper

In an 18-month study, ranging from November 2008 to April 2010, The Luxe Groupe of Range Online Media, a specialty group of online marketers and luxury retailing experts, analyzed more than 400 individual luxury and prestige brands. The findings were recently released in a luxury whitepaper detailing key findings during the economic downturn and during [...]

Join Us In Atlanta

Attention Atlanta area online marketers! Join us and spread the word: We are holding an exclusive educational event focused on Social Media Strategies: Engaging Consumers and Driving Results. Join the Range team, along with executive speakers from Facebook, Omniture and Journeys for an evening of idea-sharing and networking.

1st & 10

Picture this: You’re calling a huddle. It’s the 4th quarter, you’re on the opponent’s 40 yard line with 20 seconds left to play on a first down. You’ve got one time out left, and the other team’s out. The running game’s been less than stellar, but their defensive line is worn out, and your rookie slot receiver’s been hot for the last two passes, having just come off a catch-and-run for 30 yards to get you where you are right now. Communications with the booth are down, so it’s your call what the play is.

Beware of Miracle Cures for Dark Times

With all the bad news out there, we are entering a time when we all craving good news – a time when we all need a little positive news in our lives. We are entering what I like to call the “Infomercial Times” – a time when we are all willing to buy that ShamWow or Silver Bullet just because we all truly want something that works as well as the pitch man says it does and because we can get it at such a great price. We just need something positive to grab on to, which means it’s a salesman’s dream.

The Retail Sky is Falling

The list goes on and on – and needless to say, you don’t have to look very far to find bad news. Correction: you don’t have to look very far to find catastrophic, world-ending, save the women and children because we are all going to end up out of our jobs, homeless and living under a bridge type of news. But to be honest with you (“you” meaning my mom since she is likely the only person reading this), I am sick of the bad news. I am sick of everyone screaming the world is ending. I am sick of hearing that consumers will never shop full price again. I am sick of hearing that everyone from the big guys like Saks and GAP to the small mom and pop stores are all doomed. So please, just stop.