Back to the Future, Part IV

Big ideas of the past seemed ludicrous at the time, but now we don’t think twice about them. What’s next? Here are my predictions:

The Working Mom Dilemma

About four months ago, I joyfully welcomed my second daughter into the world. I thought it was impossible to be in love with anyone except my husband until I had children and fell in love twice more. I’ve always had an innate desire to be a mom, but I wasn’t aware of how much I [...]

Got To Be a Better Way

Have you ever had to do something and you say to yourself, “There’s got to be a better way to do this?” Well, good news is, there probably is. The bad news is, you have figure it out. But lucky for us, we have each other!

Gaga for Gaga

I thought my first blog was going to be boring but after a very glam-fabulous week I now have a blog to be judged on. Oh guilty pleasures, what they do to your reputation.

Last week I experienced the Lady GaGa phenomena in person. The performance met every expectation that every review I read built up.

What Tony Hsieh Didn’t Say About Social Media

Zappos is about culture. It is a company that is completely, totally, 100% invested in its culture. They want their people to want to be there. To be actively engaged. They even offer new employees $2,000 to quit during training.
Let that sink in. After you’ve made it through several rounds [...]

10 Things I Learned About SEM From the Movies

“Yo, Adrian.” I’ll admit it: I’m a total geek and I love to learn new things. So much so, I try to tackle something new every year. The guitar didn’t last long because I didn’t like calluses on my fingers. Golf lessons in July weren’t my best idea either, especially in [...]

Online Travel: A Game of Inches

I had the opportunity to attend the Eye for Travel conference in Chicago, Il from September 15th through 17th, and I thought I would share some of my observations from the show. Overall there was a wide range of attendees – everyone from Supplier side VPs to OTA Executives to the newest technology companies – which made for a good cross-section of the travel vertical. The biggest impression I came away with was that online travel has become a game of inches.

Google, Aren’t You Big Enough Already

Why is the Google font so big today? Did my mom call the search company and ask that they magnify it to the size of those old lady bibles? Whatever the reason, I’m not a fan. Perhaps I should don Pee-wee Herman sized sunglasses and change my attitude. Is this one of the key items they discussed at the investor webcast?

3 Point Wednesday

Danielle’s three random points of the day! Much like Woot.com’s two for Tuesdays only I’m not selling anything and this won’t be a recurring theme. But you’re welcome to bid on my three things regardless.

What’s the Deal with All These Retreads?

Is paid search out of ideas? Don’t get me wrong, I love paid search. It’s my specialty. It’s logical, predictable, and organized, which appeals to my OCD nature. Social media and mobile may be the next “big things,” but from my vantage point, they’re still very nebulous and unorganized. Give me a basic paid search campaign any day, and I’ll sculpt it into something that will make you some money. That being said, I can’t help but feel paid search as a whole is getting a little stale. The past several years have seen lots of new ideas and innovations—improved targeting, more control, the capability for real-time changes—the list is actually kind of long. However, recently it seems like every time I hear about a new paid search feature from any of the major engines I get a strange feeling of déjà vu.