Mobile Search
Good Search Has Spoiled Me
by Nicholas Ward on 01/06/2010 at 1:29 pm in Commentary, Mobile Search, Within Range
The other day, the navigation software on my BlackBerry disappeared without reason. It was nowhere to be found. I could uninstall it, but I couldn’t open it from anywhere. After some research I figured out what happened, and the official fix from Sprint was to search the software store for “nav” and to download and reinstall the software. A direct link would have been nice, but I digress.
Full StoryMobile SEO, Mobile Websites & You
by Kerry Dean on 09/02/2009 at 10:14 am in Mobile SEO, Mobile Search, SEO
Over the past few months, I have seen a lot of online chatter regarding mobile search. Some people are laughing at the .mobi TLD and all the money that was spent to acquire domains with the .mobi extension. Others are saying that the entire mobile website strategy has been a complete waste of money because of the surge in mobile technology. After all, it seems like everyone has a smart phone. Unlike the crappy, browser-less flip phones of the early 2000’s, nowadays we can surf the web on our phone with ease. So the big question is: With the emergence of smart phones with web-browsers, is there really a need to build a mobile version of your site?
Full StoryWhat’s the Deal with All These Retreads?
by Jeremy Hull on 07/15/2009 at 1:44 pm in Commentary, Observations, PPC, Within Range
Is paid search out of ideas? Don’t get me wrong, I love paid search. It’s my specialty. It’s logical, predictable, and organized, which appeals to my OCD nature. Social media and mobile may be the next “big things,” but from my vantage point, they’re still very nebulous and unorganized. Give me a basic paid search campaign any day, and I’ll sculpt it into something that will make you some money. That being said, I can’t help but feel paid search as a whole is getting a little stale. The past several years have seen lots of new ideas and innovations—improved targeting, more control, the capability for real-time changes—the list is actually kind of long. However, recently it seems like every time I hear about a new paid search feature from any of the major engines I get a strange feeling of déjà vu.
Full StoryMobile – Get With it Already
by Danielle Smith on 02/13/2009 at 12:41 pm in Commentary, Market Research & Data, Mobile Search, Performance Marketing
I heard this today in a meeting and was pretty impressed by it: Apparently, out of the roughly 250MM cell phones in the US, 10%-12% of those are smartphones. Of those on a smartphone, 36% use this to access the web over a traditional PC.Pretty impressive stats, by themselves, but I’m more interested in putting them in a different context.
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