Market Research & Data
Facebook Updates from the Lofty Lap of Luxury
by Megan Leedy on 07/20/2009 at 1:44 pm in Conferences, Market Research & Data, Online Strategies, Performance Marketing, Social Media
I went to Luxury Interactive in New York last month, and there was one question no one could agree on. Should luxury brands participate in social media? Luxury retailers are hesitant to get involved in the social space because it is a platform for 2-way communication with consumers—the type of marketing luxury brands typically shy away from. Social media is a playground for spreading unfiltered and opinionated information by uneducated consumers across the web, and this lack of control is the top turn-off for luxury marketers. And really, can you blame them?
Full StoryHello New Shoes, Bye Bye Blues
by Vic Drabicky on 06/09/2009 at 5:57 pm in Commentary, Market Research & Data, Observations, Performance Marketing
I like music, I have never hidden that fact. Whether it is Wilco (who I will be lucky enough to see play this weekend) or any of the 10+ musicians that currently work at Range, I love listening to each and every one of them. But one thing I have always tried to stay away from is relating my work life to my music life. It just seems cheesy. Well, ladies and gentlemen (aka the 2 people that read this blog), I have decided to be cheesy this morning and try to work a music reference into my article on retail sales numbers. The victim of my cheesy attempt here is a Scottish singer named Paolo Nutini (he has two great albums – buy them both). That said, here goes nothing…
Full StoryFeeling a Little Bad, For Dear Old Dad
by Parks Blackwell on 06/05/2009 at 1:05 pm in Commentary, Market Research & Data, Opinion Editorial, Within Range
Fathers Day is a tough holiday. What do you buy for the guy who has pretty much everything he wants or worse, responds with “I don’t need anything”? Asking me to be a creative gift-buyer is borrowing trouble. If you collected my Father’s Day gifts and put them in a box, you might think you were at the Goodwill. I wait around until the last minute and then go buy whatever I can find at the checkout counter at my local Walgreens.
Full StoryThis Actually IS Your Mama’s Facebook
by Sarah Engel on 03/27/2009 at 10:15 am in Commentary, Market Research & Data, Performance Marketing, Social Media
According to ComScore Media Metrix, more than 65% of unique Facebook visitors in February of this year have children and more than 71% of users are over the age of 25. The Chief Household Officer (a.k.a. stay-at-home mom) down the street is using Facebook, Twitter and MySpace, as well as her own blog and friends’ blogs, to keep in touch with the world outside of diapers and playdates. More so, she is promoting her own passions and building her personal identity online.
Full StoryMobile – Get With it Already
by Danielle Smith on 02/13/2009 at 12:41 pm in Commentary, Market Research & Data, Mobile Search, Performance Marketing
I heard this today in a meeting and was pretty impressed by it: Apparently, out of the roughly 250MM cell phones in the US, 10%-12% of those are smartphones. Of those on a smartphone, 36% use this to access the web over a traditional PC.Pretty impressive stats, by themselves, but I’m more interested in putting them in a different context.
Full StoryBlogs ‘n Yogurt
by Danielle Smith on 10/30/2008 at 10:39 am in Market Research & Data, Online Strategies, Opinion Editorial, Within Range
BuzzLogic recently released the findings of their Harnessing the Power of Blogs survey which was conducted by JupiterResearch (read: credible, cited, now you can trust me). While the study cites many powerful stats around the blog and its audience, the one I found most striking for marketers was buried towards the bottom. Turns out that frequent blog readers—those defined as reading blogs more than once a month—view ads on blogs to be approximately equal to those of sponsored search results.
Full StoryTrick or Treat
by Danielle Smith on 10/23/2008 at 5:42 pm in Commentary, Market Research & Data, Within Range
Here’s one for you – Despite many predictions that 2008 holiday sales will only grow ~2% over last year, Halloween sales are expected to increase by 14%. Given that America is currently in the second act of a nail-biting economic thriller, you’d think people wouldn’t wantonly throw away money on Halloween frippery, but therein lies the point. Americans like to escape—even during the bleakest times, we like to let loose and have little fun.
Full Story$25 Off! If You Read This!
by Danielle Smith on 10/15/2008 at 12:49 pm in Brand Management, Market Research & Data, Online Strategies, Within Range
By now we’ve all been battered and bruised by the economic prospects for Q4. At some point though, my internal filter shuts down, and every subsequent devastating factoid yelling at me from a webpage becomes a blur. To summarize, here are a few key phrases that come to mind when recalling the past few weeks [...]
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