keywords
Our Blog’s First Comment Spam!
by Kerry Dean on 11/04/2009 at 2:53 pm in Commentary, Observations, Within Range
Wow! It’s amazing. Our blog got hit with a spam comment on its second day of existence. Whoever left this spam comment is obviously quick, up-to-date and with it. And as you will see below, this comment spammer is all about Fantasy Football and Final Fantasy.
Full StoryThe Long Tail: Not Just for Paid Search Anymore!
by Herndon Hasty on 06/25/2009 at 3:45 pm in Online Strategies, SEO, SEO Best Practices
I started my life in search engine marketing on the paid side of the search equation. With ROI being at the bottom line of every decision made from keyword selection, match type strategies, campaign organization and, of course, bidding, amassing wins using long tail keywords was one of my favorite approaches. Good paid practitioners are constantly fighting to find ways to get those one or two keywords that drive huge traffic a little more efficient, but there’s really nothing like coming in to see a line like this in the previous day’s results.
Full StoryPaint or Potato Chips?
by Kevin Freemore on 06/22/2009 at 5:27 pm in Brand Management, PPC, PPC Strategies
Do a search for “eating paint chips” and take a look at how many paid search ads come up. There’s an ad for Healthy All-Natural chips, which you might want to consider if you really are interested in eating Kelly-Moore Latex Sour Cream and Onions. There are also a number of well known paint companies that are advertising and hopefully not intending for their brand of paint to be used as a snack. And who knows–there may come a day when paint is flavored and non-toxic. Glue is ok to eat now, right? Anyway, you get the idea. It took me a whole minute to find an example of this, and believe me, there were plenty more that were way worse. Now, ask yourself a few questions. What does this do to my search performance and what does it do to my brand image?
Full StoryAre You Ready for the Next Big Th(b)ing?
by Herndon Hasty on 06/15/2009 at 11:35 am in Industry News, Opinion Editorial, SEO
If you’re looking for news about the next big engine change that’s going to destroy Google, set fire to Facebook and (my recent favorite in the tech-or-information-replacement-genre) render Nielsen obsolete…you won’t find it here. For all the hype behind MSN’s new incarnation in Bing, it’s not much of a change from current search options and probably won’t change search engines…or decision engines, whatever they want to call it.
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