Industry News
In the BINGinning
by Blake Suggs on 07/22/2009 at 2:56 pm in Industry News, Opinion Editorial, Within Range
Needless to say, there has been much ado about Microsoft’s recent release of BING. Everyone seems to have their own opinion about the initial release, what it means to advertiser and agencies and what we can all expect as far as how it’s going to affect the way we do business. One of the most exciting aspects of BING, at least for me, was the travel engine platform. The way Microsoft made it sound, advertisers were going to have tons of opportunities to expand sales to the Microsoft travel audience. What we have found in our initial foray is a bit different, though.
Full StoryWhat’s the Deal with All These Mispelings?
by John Greer on 06/29/2009 at 5:01 pm in Analytics & Tracking, Industry News, SEO
If you have an attentive web analytics guru or agency, you may have noticed an odd trend in search engine keyword traffic: misspellings are totally hot right now. If you’re curious, it has a lot to do with Google Suggest, which is Google’s way of guessing what you are going to search for while you type. Formerly a resident of the Google toolbar, Google Suggest has moved on up, having recently leased a spot on your homepage.
Full StoryAre You Ready for the Next Big Th(b)ing?
by Herndon Hasty on 06/15/2009 at 11:35 am in Industry News, Opinion Editorial, SEO
If you’re looking for news about the next big engine change that’s going to destroy Google, set fire to Facebook and (my recent favorite in the tech-or-information-replacement-genre) render Nielsen obsolete…you won’t find it here. For all the hype behind MSN’s new incarnation in Bing, it’s not much of a change from current search options and probably won’t change search engines…or decision engines, whatever they want to call it.
Full StoryWhat’s In a Name?
by Danielle Smith on 06/02/2009 at 1:30 pm in Industry News, Opinion Editorial, Within Range
Not to compete with all the truly credible press out there currently swirling around in cyberspace, but I’m going to weigh in on Bing, MSN’s latest search engine scheme. I’m not here to give you the technical reasons why I think MSN’s latest venture Bing will be a success or failure. What I am here to do is talk about the name and a couple of anecdotes that have come about since it was first released.
Full StoryWhat Would Sarah Connor Buy?
by Price Glomski on 05/08/2009 at 11:03 am in Industry News, Opinion Editorial, Performance Marketing, Within Range
I recently saw the trailer for this summer’s Terminator Salvation, the third sequel to the 1984 low-budget hit that made the Governator a full-fledged movie star. One of the themes of the franchise is the dangers of totally awesome-looking technology. I guess if machines end up taking over the world, then they hopefully do it in the form of chrome robot skeletons with glowing red eyes. Anyway, along the path to our destruction by merciless cyborgs are some new online technologies from Microsoft and Google that are kind of creepy and ominous, but I actually think they’re pretty cool.
Full StoryTop 9 Facebook T&C Changes You Didn’t Hear About
by Herndon Hasty on 02/20/2009 at 10:38 am in Industry News, Performance Marketing, Social Media
Facebook this week caught heat for changes to its Terms & Conditions, which noted that even though you drop content from your page, it may hold on to archived versions – and that the content you produce would remain archived even after you cancel your account. Enough heat that prominent bloggers called for mass cancellations of accounts in protest – that’s right, protesting what happens to your account when you cancel it, by cancelling it. Sensible protests or not, Facebook retracted these changes later in the week.
Full StoryA Dig Through the Archives or A Dig Through My Wallet?
by Danielle Smith on 12/17/2008 at 11:24 am in Industry News, Opinion Editorial, Within Range
It certainly caught my attention so I clicked through only to find out that in order to access THE GOLDMINE I’d have to pay for the whitepaper. Sigh. Exactly AdAge, release a paper that was only created because of the*unforeseen events of today’s economy and then charge for it! Brilliant! Thriving in your own downtime and then pimping it out to my inbox. Disguised as help! You sneaky little devil.
Full StoryAmerica, Lover of Nonsense
by Danielle Smith on 12/03/2008 at 3:15 pm in Commentary, Industry News, Within Range
It turns out we live in a world that is completely out of its ever-loving mind. While I realize that most of you know this, the recent release of Yahoo’s top 10 searches for 2008 merely confirms. Before we take a look at the psyche of American searcher’s though, let’s just quickly rattle off a few things we’ve collectively lived through these past 11 months.
Full StoryHerndon Hasty to buy Microsoft. Maybe.
by Herndon Hasty on 05/20/2008 at 10:34 am in Industry News, Within Range
Dude, I’m in. With the news that Microsoft is back to the negotiating table to buy Yahoo (with Carl Icahn and Google waiting in the wings for a piece, and the ill-fated AOL talks still fresh in our memory), I’d like to announce my intention to acquire Yahoo. The details are still hazy and the financials are tough; it would probably have to be a on a swap of stock for impatience, or some other non-monetary basis, but with the rest of the known universe pursuing this, I figure that I’ve got as good a shot as anyone. See you at the press conference.
Full StoryOf Flying Saucers and Affiliates
by Herndon Hasty on 04/04/2008 at 3:39 pm in Commentary, Industry News, Opinion Editorial, Within Range
If you missed this, basically, the Doubleclick deal is done, and Google has further tightened its primary-colored fingers around SEM. Or not. According to Phillips’ Wednesday afternoon post to the Googleblog, the search giant’s3 Doubleclick intentions are not as nefarious as everyone feared. So what, exactly, is Google planning to do with the SEM side of its shiny new toy?
Full Story