Get Ready for Google Social Search!
by Kerry Dean on 01/27/2010 at 3:26 pm in Commentary, Industry News, SEO
First things first: Social Search is not Social Media! Before you read any further, read that statement again. Okay. Thank you. Now we can move forward.
If you have not heard about Social Search, it is a product that GoogleLabs launched back in Oct-2009. For the past few months, you have had the opportunity to opt [...]
We Invite You to Join Us for an Exclusive, Educational Event
by Sarah Strauss on 01/20/2010 at 12:09 pm in Parties & Events, Range News
Attention Dallas and Houston area online marketers! Join us and spread the word: We are holding intimate educational events focused on Multi-Channel Online Marketing Success in 2010. Join the Range team, along with executive speakers from ClearSaleing, Google, Microsoft and Yahoo! for an evening of idea-sharing and networking.
Full StoryHoliday SEO News: Google Has Been Very Busy
by Kerry Dean on 12/07/2009 at 3:33 pm in SEO
I don’t know if you have noticed all the recent search industry headlines, but Google is dominating the news with several new features and updates. And they have done it all within the past 30 days. Here is a quick snapshot of Google’s newest additions and updates in the 2009 holiday season.
Full StorySEO Industry Quick Hits (Nov. 30, 2009)
by Kerry Dean on 11/30/2009 at 4:05 pm in Industry News, Observations, SEO
You may call them quick hits. You may call it scatter shooting. You may just refer to it as news. Regardless, here are some recent developments in our world of search marketing.
Full StoryGoogle Caffeine Index Now Live on One Data Center
by Kerry Dean on 11/30/2009 at 11:06 am in Industry News, Observations, SEO
For anyone who is interested, Matt Cutts has confirmed that the Google Caffeine index is currently accessible on one data center (http://209.85.225.103/). You can go there and check your rankings on the new Caffeine index. However, Matt says that this data center is only returning Caffeine results about 50% of the time. C’mon, Matt. Please make it 100%. We’ve gotta test some keyword rankings. Inquiring clients want to know! :)
Full StorySEO Game Changers: Breadcrumbs in the Google Search Results
by Kerry Dean on 11/23/2009 at 5:35 pm in Commentary, Industry News, SEO
Recently I was thinking about what I call SEO game changers. These are developments that could have a major impact on the near and distant future of SEO strategies, methods and campaign management. I’m not talking about Yahoo claiming it does not support the meta keywords tag. That’s Bush League stuff that has been widely know for a long time (and, ironically, also disproved many times). I’m talking more about big stuff that will possibly affect the way that we do SEO at the core of our campaigns. Obviously, the typical buzzwords come to mind in regards to the future of SEO: social, mobile, local. But what else is there? I believe breadcrumbs in the search results is an SEO game changer. Let me tell you why.
Full StoryHow Quickly Will 301 Redirects Kick In?
by Kerry Dean on 11/11/2009 at 1:17 pm in Online Strategies, SEO, SEO Best Practices
In another attempt to pull the curtain back on this blog operation, today I am going to discuss the redirects we used to redirect all URLs from the previous blog to the current blog. Also known as 301 permanent redirects, 301 redirects are a the most important SEO item to consider when changing URL structures or moving from one domain to another. In the case of TheRangeBlog.com, we actually moved from rangeonlinemedia.com/blog to therangeblog.com. We implemented 301 redirects for all URLs, and it’s been a week since the move. But the question is: Have these 301 redirects kicked in yet?
Full StoryBlog Update: Getting Indexed by Google, Yahoo & Bing
by Kerry Dean on 11/10/2009 at 5:27 pm in Online Strategies, SEO, SEO Best Practices
Last Tuesday morning (Nov. 3) we launched TheRangeBlog.com. When you move a blog from one domain to another, there are a lot of I’s to dot and T’s to cross. I did what any project manager would do: I came up with a simple checklist. Many of the items are SEO best practices for redirects. In this case, we had to keep in mind the fact that we were moving from one domain to another. Here is what we did.
Full StoryGoogle Blog Search Results…Still Searching?
by John Greer on 11/10/2009 at 4:40 pm in Observations, Opinion Editorial, Within Range
“Quick! I need to find a blog about shoes!” How many times have you said that? Dozens of times? Maybe not, but finding an authoritative blog about any number of topics is a common task by searchers today. A blog would be a logical place to find information on new styles, trends, and up to date information on shoes. Perhaps you are doing research, looking for a contact, or simply trying to add some reading material to your blog reader.
Full StoryGoogle Caffeine Going Live After Holiday Season
by Kerry Dean on 11/10/2009 at 11:33 am in Industry News, Opinion Editorial, SEO
Over the past few months, Google has been tinkering with a new project, codename Caffeine. Because we are fanatics about SEO and Google algorithm changes, we have been keeping a close eye on the changes in Caffeine. Google described this new Caffeine project as the “next generation architecture for Google’s web search”. It really is a project that will affect how Google crawls, indexes and ranks websites.
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