An Open Letter to Proprietors of Products on Facebook
by Danielle Smith on 01/21/2010 at 4:33 pm in Commentary, Opinion Editorial, Within Range
It’s bad enough that I know I’m 32, but now you know too and are just throwing it in my face! All in the name of some sort of commerce?! Tacky. I’m wondering if you can explain how my being 32 connects me to your product?
Full StoryHey Facebook! That’s None of Your Business!
by Parks Blackwell on 11/10/2009 at 5:07 pm in Market Research & Data, Performance Marketing, Social Media
I had the privilege recently of attending a Facebook breakfast session where they produced some research regarding Mom’s of Facebook (they also had some killer bacon but that’s probably less important to most people). While I sipped my freshly brewed coffee being served by the fine ladies and gentlemen of the Ritz Carlton Dallas I listened to a panel of mom’s discuss how they used Facebook and why. How it was their lifeline to the world.
Full StoryGoogle Caffeine Going Live After Holiday Season
by Kerry Dean on 11/10/2009 at 11:33 am in Industry News, Opinion Editorial, SEO
Over the past few months, Google has been tinkering with a new project, codename Caffeine. Because we are fanatics about SEO and Google algorithm changes, we have been keeping a close eye on the changes in Caffeine. Google described this new Caffeine project as the “next generation architecture for Google’s web search”. It really is a project that will affect how Google crawls, indexes and ranks websites.
Full StoryHow Nonprofits Can Make New Friends
by Sarah Engel on 08/03/2009 at 12:47 pm in Performance Marketing, Social Media
One in two nonprofits says its funding has fallen in the current economy, according to “The Quiet Crisis,” a recent report by Civic Enterprises, a social-issues think tank. This is at a time when nonprofits’ services are needed more than ever. The same report indicates that the United Way saw a 68 percent increase during the past year in the number of calls for basic needs such as securing food, shelter and warm clothing. This is cause for concern. As the nation’s needs soar and charitable donations plunge, how do nonprofits draw more attention to their needs during this “quiet crisis?”
Full StoryQuick! Grab Your Brand’s Facebook Custom Username URL!
by Kerry Dean on 07/01/2009 at 1:12 pm in SEO, Social Media, Social Media Optimization
On June 13th, social mediaphiles worldwide waited patiently for the exact moment the Facebook username program launched. Mashable reported that Facebook users created 200,000 custom usernames in the first 3 minutes of the program. It’s on a first come, first serve basis, so you’ve got to act fast. Most common names are already gone. Much like the land rush for dot com domains, this was very much a land rush for usernames. But there is also another side to this story, and it’s all about branding.
Full StoryAre You Ready for the Next Big Th(b)ing?
by Herndon Hasty on 06/15/2009 at 11:35 am in Industry News, Opinion Editorial, SEO
If you’re looking for news about the next big engine change that’s going to destroy Google, set fire to Facebook and (my recent favorite in the tech-or-information-replacement-genre) render Nielsen obsolete…you won’t find it here. For all the hype behind MSN’s new incarnation in Bing, it’s not much of a change from current search options and probably won’t change search engines…or decision engines, whatever they want to call it.
Full StoryTandem Messaging: Email and Social Media Team-Up!
by Alison Childers on 05/19/2009 at 11:57 am in Conferences, Display Media, Performance Marketing, Social Media
One thing I like about Shop.org is that there are always one or two sessions that really propose a cool idea or open an interesting debate. When I went this year to Scottsdale, the area I found most interesting tackled the question “is email becoming a victim of its own success?” I thought to myself…what does that mean really? Does it mean people are using social media to communicate instead of email? Or, could it be consumers are opting out of email because they are receiving too many messages? What I heard (and believe to be true) is that social media and email play well together.
Full StoryDead Men Tell No Tales, But Google Trends Sure Does
by George Popstefanov on 05/13/2009 at 4:54 pm in Commentary, Observations, Social Media, Within Range
Just when you thought the internet had had enough of pirates, the recent activity of those Somali scalawags has filled the sails of pirate-related searches. If we look into Yahoo! Buzz and Google Trends, it the term “Somali Pirates” is being searched 1200% more than in the past. Not surprisingly, Facebook has gone on the account with pirate talk, recently deciding to update their language platform with version 2 of English (Pirate).
Full StoryThis Actually IS Your Mama’s Facebook
by Sarah Engel on 03/27/2009 at 10:15 am in Commentary, Market Research & Data, Performance Marketing, Social Media
According to ComScore Media Metrix, more than 65% of unique Facebook visitors in February of this year have children and more than 71% of users are over the age of 25. The Chief Household Officer (a.k.a. stay-at-home mom) down the street is using Facebook, Twitter and MySpace, as well as her own blog and friends’ blogs, to keep in touch with the world outside of diapers and playdates. More so, she is promoting her own passions and building her personal identity online.
Full StoryTop 9 Facebook T&C Changes You Didn’t Hear About
by Herndon Hasty on 02/20/2009 at 10:38 am in Industry News, Performance Marketing, Social Media
Facebook this week caught heat for changes to its Terms & Conditions, which noted that even though you drop content from your page, it may hold on to archived versions – and that the content you produce would remain archived even after you cancel your account. Enough heat that prominent bloggers called for mass cancellations of accounts in protest – that’s right, protesting what happens to your account when you cancel it, by cancelling it. Sensible protests or not, Facebook retracted these changes later in the week.
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