From the Mouths of Moms: There is No Mom Demographic
by Jordan Arnt on 07/23/2010 at 7:42 am in Content Targeting, In the Press, Social Media
Sarah Engel, VP of Marketing & Communications and mother of two, focuses on the changing behaviors and attitudes of mothers on Facebook from a marketers perspective for iMedia Connection. A fabulous read for those interested in how to understand, communicate with and market to the working mothers, stay at home moms and how to develop a successful Mom-focused campaign.
Full StoryJoin us in the Miami area!
by Sarah Strauss on 05/19/2010 at 11:37 am in Conferences, Parties & Events, Social Media
Attention Miami area online marketers! You are invited to join us.. Range Online Media is holding an exclusive educational event focused on Social Media Strategies: Engaging Consumers and Driving Results. Join the Range team, along with executive speakers from Facebook, Omniture and Timberland for an evening of idea-sharing and networking Thursday, June 17 at OLA Restaurant.
Full StoryJoin Us In Atlanta
by Sarah Strauss on 04/13/2010 at 2:53 pm in Parties & Events
Attention Atlanta area online marketers! Join us and spread the word: We are holding an exclusive educational event focused on Social Media Strategies: Engaging Consumers and Driving Results. Join the Range team, along with executive speakers from Facebook, Omniture and Journeys for an evening of idea-sharing and networking.
Full StoryAn Open Letter to Proprietors of Products on Facebook
by Danielle Smith on 01/21/2010 at 4:33 pm in Commentary, Opinion Editorial, Within Range
It’s bad enough that I know I’m 32, but now you know too and are just throwing it in my face! All in the name of some sort of commerce?! Tacky. I’m wondering if you can explain how my being 32 connects me to your product?
Full StoryHey Facebook! That’s None of Your Business!
by Parks Blackwell on 11/10/2009 at 5:07 pm in Market Research & Data, Performance Marketing, Social Media
I had the privilege recently of attending a Facebook breakfast session where they produced some research regarding Mom’s of Facebook (they also had some killer bacon but that’s probably less important to most people). While I sipped my freshly brewed coffee being served by the fine ladies and gentlemen of the Ritz Carlton Dallas I listened to a panel of mom’s discuss how they used Facebook and why. How it was their lifeline to the world.
Full StoryGoogle Caffeine Going Live After Holiday Season
by Kerry Dean on 11/10/2009 at 11:33 am in Industry News, Opinion Editorial, SEO
Over the past few months, Google has been tinkering with a new project, codename Caffeine. Because we are fanatics about SEO and Google algorithm changes, we have been keeping a close eye on the changes in Caffeine. Google described this new Caffeine project as the “next generation architecture for Google’s web search”. It really is a project that will affect how Google crawls, indexes and ranks websites.
Full StoryHow Nonprofits Can Make New Friends
by Sarah Engel on 08/03/2009 at 12:47 pm in Performance Marketing, Social Media
One in two nonprofits says its funding has fallen in the current economy, according to “The Quiet Crisis,” a recent report by Civic Enterprises, a social-issues think tank. This is at a time when nonprofits’ services are needed more than ever. The same report indicates that the United Way saw a 68 percent increase during the past year in the number of calls for basic needs such as securing food, shelter and warm clothing. This is cause for concern. As the nation’s needs soar and charitable donations plunge, how do nonprofits draw more attention to their needs during this “quiet crisis?”
Full StoryQuick! Grab Your Brand’s Facebook Custom Username URL!
by Kerry Dean on 07/01/2009 at 1:12 pm in SEO, Social Media, Social Media Optimization
On June 13th, social mediaphiles worldwide waited patiently for the exact moment the Facebook username program launched. Mashable reported that Facebook users created 200,000 custom usernames in the first 3 minutes of the program. It’s on a first come, first serve basis, so you’ve got to act fast. Most common names are already gone. Much like the land rush for dot com domains, this was very much a land rush for usernames. But there is also another side to this story, and it’s all about branding.
Full StoryAre You Ready for the Next Big Th(b)ing?
by Herndon Hasty on 06/15/2009 at 11:35 am in Industry News, Opinion Editorial, SEO
If you’re looking for news about the next big engine change that’s going to destroy Google, set fire to Facebook and (my recent favorite in the tech-or-information-replacement-genre) render Nielsen obsolete…you won’t find it here. For all the hype behind MSN’s new incarnation in Bing, it’s not much of a change from current search options and probably won’t change search engines…or decision engines, whatever they want to call it.
Full StoryTandem Messaging: Email and Social Media Team-Up!
by Alison Childers on 05/19/2009 at 11:57 am in Conferences, Display Media, Performance Marketing, Social Media
One thing I like about Shop.org is that there are always one or two sessions that really propose a cool idea or open an interesting debate. When I went this year to Scottsdale, the area I found most interesting tackled the question “is email becoming a victim of its own success?” I thought to myself…what does that mean really? Does it mean people are using social media to communicate instead of email? Or, could it be consumers are opting out of email because they are receiving too many messages? What I heard (and believe to be true) is that social media and email play well together.
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