Conferences
Facebook Updates from the Lofty Lap of Luxury
by Megan Leedy on 07/20/2009 at 1:44 pm in Conferences, Market Research & Data, Online Strategies, Performance Marketing, Social Media
I went to Luxury Interactive in New York last month, and there was one question no one could agree on. Should luxury brands participate in social media? Luxury retailers are hesitant to get involved in the social space because it is a platform for 2-way communication with consumers—the type of marketing luxury brands typically shy away from. Social media is a playground for spreading unfiltered and opinionated information by uneducated consumers across the web, and this lack of control is the top turn-off for luxury marketers. And really, can you blame them?
Full StoryTandem Messaging: Email and Social Media Team-Up!
by Alison Childers on 05/19/2009 at 11:57 am in Conferences, Display Media, Performance Marketing, Social Media
One thing I like about Shop.org is that there are always one or two sessions that really propose a cool idea or open an interesting debate. When I went this year to Scottsdale, the area I found most interesting tackled the question “is email becoming a victim of its own success?” I thought to myself…what does that mean really? Does it mean people are using social media to communicate instead of email? Or, could it be consumers are opting out of email because they are receiving too many messages? What I heard (and believe to be true) is that social media and email play well together.
Full StoryWho Are You Aspiring to Be?
by Danielle Smith on 04/06/2009 at 1:47 pm in Commentary, Conferences, Opinion Editorial, Within Range
Recently, I had the great pleasure of attending Luxury Interactive in London. The event was well attended by the best dressed group of conference attendees I’ve ever seen (content wasn’t too shabby either). I would have expected no less and did my best to keep up, but I’ll be honest. Luxury is just not my natural state of being. But when in Rome, dress in Bulgari, I guess. This is why there are now Diane Von Furstenberg clothes in my closet, turning up their imaginary noses at all the stuff from Target.
Full StoryThe Virtual Tomato Throwing
by Danielle Smith on 03/18/2008 at 4:09 pm in Conferences, Opinion Editorial, Performance Marketing, Social Media
I had the fortunate opportunity to attend the SXSW Interactive Festival this year. Granted, I’ve attended a handful of conferences during my career at Range and the content presented at these has for the most part been pretty solid. They delivered what was laid out, on that one link I visited for 45 seconds as I packed up to head to the airport. But this conference felt different and in a good way.
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