budgets
Oh Where, Oh Where Has My SSP Gone?
by Blake Suggs on 10/26/2009 at 10:31 am in Commentary, Feeds, Industry News
Unless you have been living under a rock, you have heard the news about Yahoo SSP’s planned demise on December 31, 2009. This piece of news is big for travel in many ways, the biggest of which might be its effect on how travel advertisers spend their budgets. For many travel advertisers, SSP has been a savior for years as far as overall program profitability. Advertisers were able to spend more in other channels due to the incredible efficiency and volume of SSP which brought their overall ROI down to an acceptable level. No more, ladies and gentlemen.
Full StoryOn Bluebonnets & Branding
by Herndon Hasty on 04/24/2009 at 2:35 pm in Online Strategies, SEO
While it’s tougher to get shoppers to buy than before, the bar for being able to reach customers and to put your brand in front of new faces is lower than ever. Finding ways to make the most of your branding opportunities and ways to reach new customers through targeted and low-cost methods online – especially through SEO and paid search programs – will not only help you to find new customers to take the place of those that aren’t buying right now, but will help establish your brand in the minds of consumers at a time when everyone else is pulling back their efforts to do so.
Full StoryThe Fear of the Dream Realized
by Danielle Smith on 02/06/2009 at 12:26 pm in Observations, Opinion Editorial, PPC, Within Range
The frustration felt when you see a client throw hundreds of thousands of dollars at short-lived, easily forgotten campaigns while allowing their brand positioning in something as basic as paid search to be ignored is maddening. You go home after days like that and just beat your head into a wall. Then you wake up and go at it again. That is until now.
Full StoryOnline Fights for Budgets, While Offline Does Advertising Like This
by Vic Drabicky on 04/07/2008 at 4:07 pm in Commentary, Observations, PPC, Within Range
It still amazes/frustrates/baffles/confuses me how hard online agencies and marketers have to fight for even the smallest of budgets. That’s not to say we shouldn’t have to make a case for why we need an extra hundred thousand dollars here, or million there, but whenever I see ads like the one below (whose production costs alone probably top the entire annual online marketing budget), it still baffles me.
Full Story