brands
What Tony Hsieh Said About Social Media
by J.Blake Martin on 07/13/2010 at 9:13 am in Observations
When I first heard of Zappos.com a couple of years ago, it was in reference to Twitter. Here was this crazy CEO worth a billion dollars sending out frequent and personal tweets about his own life, inviting people to spur-of-the-moment happy hours in New York City, and not once mentioning a special deal or [...]
Full StoryAffluent Consumer Purchase Path Whitepaper
by Sarah Engel on 06/18/2010 at 7:46 am in Market Research & Data, Performance Marketing
In an 18-month study, ranging from November 2008 to April 2010, The Luxe Groupe of Range Online Media, a specialty group of online marketers and luxury retailing experts, analyzed more than 400 individual luxury and prestige brands. The findings were recently released in a luxury whitepaper detailing key findings during the economic downturn and during [...]
Full StoryThe End Of The World Is Coming! No Wait, Everything Is Fine.
by Vic Drabicky on 03/12/2010 at 1:58 pm in Commentary, Observations, Within Range
It was just a little over a year ago when everyone analyzing the luxury retail space turned into Fox news. “Luxury will never be the same!” they shouted. “This is the end of luxury as we know it!”, others echoed. Some even threatened that “no one will ever buy a $1,000 bag again!” (believe it or not, these are all real quotes from some of the “leading” luxury analysts). Sensationalism was at its highest and if everyone didn’t panic and rethink their entire brand, they were going to die. Immediately. But here we are, one year later, and luxury brands are posting profits (huge profits in some cases), consumers are buying handbags worth far more than $1,000 and the same sensationalistic analysts have completely changed their tune.
Full StoryQuick! Grab Your Brand’s Facebook Custom Username URL!
by Kerry Dean on 07/01/2009 at 1:12 pm in SEO, Social Media, Social Media Optimization
On June 13th, social mediaphiles worldwide waited patiently for the exact moment the Facebook username program launched. Mashable reported that Facebook users created 200,000 custom usernames in the first 3 minutes of the program. It’s on a first come, first serve basis, so you’ve got to act fast. Most common names are already gone. Much like the land rush for dot com domains, this was very much a land rush for usernames. But there is also another side to this story, and it’s all about branding.
Full StoryHello New Shoes, Bye Bye Blues
by Vic Drabicky on 06/09/2009 at 5:57 pm in Commentary, Market Research & Data, Observations, Performance Marketing
I like music, I have never hidden that fact. Whether it is Wilco (who I will be lucky enough to see play this weekend) or any of the 10+ musicians that currently work at Range, I love listening to each and every one of them. But one thing I have always tried to stay away from is relating my work life to my music life. It just seems cheesy. Well, ladies and gentlemen (aka the 2 people that read this blog), I have decided to be cheesy this morning and try to work a music reference into my article on retail sales numbers. The victim of my cheesy attempt here is a Scottish singer named Paolo Nutini (he has two great albums – buy them both). That said, here goes nothing…
Full StoryMobile – Get With it Already
by Danielle Smith on 02/13/2009 at 12:41 pm in Commentary, Market Research & Data, Mobile Search, Performance Marketing
I heard this today in a meeting and was pretty impressed by it: Apparently, out of the roughly 250MM cell phones in the US, 10%-12% of those are smartphones. Of those on a smartphone, 36% use this to access the web over a traditional PC.Pretty impressive stats, by themselves, but I’m more interested in putting them in a different context.
Full Story