brands
Quick! Grab Your Brand’s Facebook Custom Username URL!
by Kerry Dean on 07/01/2009 at 1:12 pm in SEO, Social Media, Social Media Optimization
On June 13th, social mediaphiles worldwide waited patiently for the exact moment the Facebook username program launched. Mashable reported that Facebook users created 200,000 custom usernames in the first 3 minutes of the program. It’s on a first come, first serve basis, so you’ve got to act fast. Most common names are already gone. Much like the land rush for dot com domains, this was very much a land rush for usernames. But there is also another side to this story, and it’s all about branding.
Full StoryHello New Shoes, Bye Bye Blues
by Vic Drabicky on 06/09/2009 at 5:57 pm in Commentary, Market Research & Data, Observations, Performance Marketing
I like music, I have never hidden that fact. Whether it is Wilco (who I will be lucky enough to see play this weekend) or any of the 10+ musicians that currently work at Range, I love listening to each and every one of them. But one thing I have always tried to stay away from is relating my work life to my music life. It just seems cheesy. Well, ladies and gentlemen (aka the 2 people that read this blog), I have decided to be cheesy this morning and try to work a music reference into my article on retail sales numbers. The victim of my cheesy attempt here is a Scottish singer named Paolo Nutini (he has two great albums – buy them both). That said, here goes nothing…
Full StoryMobile – Get With it Already
by Danielle Smith on 02/13/2009 at 12:41 pm in Commentary, Market Research & Data, Mobile Search, Performance Marketing
I heard this today in a meeting and was pretty impressed by it: Apparently, out of the roughly 250MM cell phones in the US, 10%-12% of those are smartphones. Of those on a smartphone, 36% use this to access the web over a traditional PC.Pretty impressive stats, by themselves, but I’m more interested in putting them in a different context.
Full Story