Gaga for Gaga

I thought my first blog was going to be boring but after a very glam-fabulous week I now have a blog to be judged on. Oh guilty pleasures, what they do to your reputation.

Last week I experienced the Lady GaGa phenomena in person. The performance met every expectation that every review I read built up.

What Tony Hsieh Said About Social Media

When I first heard of Zappos.com a couple of years ago, it was in reference to Twitter. Here was this crazy CEO worth a billion dollars sending out frequent and personal tweets about his own life, inviting people to spur-of-the-moment happy hours in New York City, and not once mentioning a special deal or [...]

Don Draper Has Everything on Me

Let’s clarify, I am not Don Draper. But if I was, I would be on my 3rd bourbon, 6th cigarette and 100th good idea. Can performance marketing be cool? Why is it that most performance marketers get pigeon holed into a specific type of strategy? Heck, it’s understood that we will grow your search programs. There is no question we will knock the pants off last month’s comparison shopping revenue totals. Yes, we expect to see growth in your dynamic remessaging program this holiday due to results in customer formation.

Quick! Grab Your Brand’s Facebook Custom Username URL!

On June 13th, social mediaphiles worldwide waited patiently for the exact moment the Facebook username program launched. Mashable reported that Facebook users created 200,000 custom usernames in the first 3 minutes of the program. It’s on a first come, first serve basis, so you’ve got to act fast. Most common names are already gone. Much like the land rush for dot com domains, this was very much a land rush for usernames. But there is also another side to this story, and it’s all about branding.

On Bluebonnets & Branding

While it’s tougher to get shoppers to buy than before, the bar for being able to reach customers and to put your brand in front of new faces is lower than ever. Finding ways to make the most of your branding opportunities and ways to reach new customers through targeted and low-cost methods online – especially through SEO and paid search programs – will not only help you to find new customers to take the place of those that aren’t buying right now, but will help establish your brand in the minds of consumers at a time when everyone else is pulling back their efforts to do so.

The Fear of the Dream Realized

The frustration felt when you see a client throw hundreds of thousands of dollars at short-lived, easily forgotten campaigns while allowing their brand positioning in something as basic as paid search to be ignored is maddening. You go home after days like that and just beat your head into a wall. Then you wake up and go at it again. That is until now.