bing
How Quickly Will 301 Redirects Kick In?
by Kerry Dean on 11/11/2009 at 1:17 pm in Online Strategies, SEO, SEO Best Practices
In another attempt to pull the curtain back on this blog operation, today I am going to discuss the redirects we used to redirect all URLs from the previous blog to the current blog. Also known as 301 permanent redirects, 301 redirects are a the most important SEO item to consider when changing URL structures or moving from one domain to another. In the case of TheRangeBlog.com, we actually moved from rangeonlinemedia.com/blog to therangeblog.com. We implemented 301 redirects for all URLs, and it’s been a week since the move. But the question is: Have these 301 redirects kicked in yet?
Full StoryBlog Update: Getting Indexed by Google, Yahoo & Bing
by Kerry Dean on 11/10/2009 at 5:27 pm in Online Strategies, SEO, SEO Best Practices
Last Tuesday morning (Nov. 3) we launched TheRangeBlog.com. When you move a blog from one domain to another, there are a lot of I’s to dot and T’s to cross. I did what any project manager would do: I came up with a simple checklist. Many of the items are SEO best practices for redirects. In this case, we had to keep in mind the fact that we were moving from one domain to another. Here is what we did.
Full StoryIn the BINGinning
by Blake Suggs on 07/22/2009 at 2:56 pm in Industry News, Opinion Editorial, Within Range
Needless to say, there has been much ado about Microsoft’s recent release of BING. Everyone seems to have their own opinion about the initial release, what it means to advertiser and agencies and what we can all expect as far as how it’s going to affect the way we do business. One of the most exciting aspects of BING, at least for me, was the travel engine platform. The way Microsoft made it sound, advertisers were going to have tons of opportunities to expand sales to the Microsoft travel audience. What we have found in our initial foray is a bit different, though.
Full StoryWhat’s the Deal with All These Retreads?
by Jeremy Hull on 07/15/2009 at 1:44 pm in Commentary, Observations, PPC, Within Range
Is paid search out of ideas? Don’t get me wrong, I love paid search. It’s my specialty. It’s logical, predictable, and organized, which appeals to my OCD nature. Social media and mobile may be the next “big things,” but from my vantage point, they’re still very nebulous and unorganized. Give me a basic paid search campaign any day, and I’ll sculpt it into something that will make you some money. That being said, I can’t help but feel paid search as a whole is getting a little stale. The past several years have seen lots of new ideas and innovations—improved targeting, more control, the capability for real-time changes—the list is actually kind of long. However, recently it seems like every time I hear about a new paid search feature from any of the major engines I get a strange feeling of déjà vu.
Full StoryAre You Ready for the Next Big Th(b)ing?
by Herndon Hasty on 06/15/2009 at 11:35 am in Industry News, Opinion Editorial, SEO
If you’re looking for news about the next big engine change that’s going to destroy Google, set fire to Facebook and (my recent favorite in the tech-or-information-replacement-genre) render Nielsen obsolete…you won’t find it here. For all the hype behind MSN’s new incarnation in Bing, it’s not much of a change from current search options and probably won’t change search engines…or decision engines, whatever they want to call it.
Full StoryWhat’s In a Name?
by Danielle Smith on 06/02/2009 at 1:30 pm in Industry News, Opinion Editorial, Within Range
Not to compete with all the truly credible press out there currently swirling around in cyberspace, but I’m going to weigh in on Bing, MSN’s latest search engine scheme. I’m not here to give you the technical reasons why I think MSN’s latest venture Bing will be a success or failure. What I am here to do is talk about the name and a couple of anecdotes that have come about since it was first released.
Full StoryIt’s Beginning to Look a Lot Like Christmas
by Herndon Hasty on 05/29/2009 at 2:48 pm in Online Strategies, SEO, SEO Best Practices
Getting winded trying to keep up with Google’s latest and greatest offerings? Well, don’t take your Nikes off just yet. Google recently announced a slate of updates and new developments, including ways to make your search results prettier and a new emphasis on fresh content. For those who’ve been encouraging clients to add microformats to their pages, you should feel a little vindicated, because these should be right up your alley. If that’s not enough, MSN also announced that they’re updating and rebranding Live Search, naming the concept Bing (previously known as Kumo) and gearing it towards behavioral search. If it works like they say it will, then we’ll have something to celebrate before July 4.
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