Wire Your House Before the Wallpaper Goes Up

In Range’s recent Search Marketing Now webinar on SEO and Usability, we had a chance to discuss the ways that your site’s usability and natural search potential actually walk hand-in-hand. For anyone who couldn’t attend or can’t listen in to the on-demand version the main takeaway is this: your natural search potential and conversion potential are, in many ways, the same thing. They’re often controlled and helped – or hindered – by the same elements, so don’t be willing to trade one for another.