Social Media Optimization

Quick! Grab Your Brand’s Facebook Custom Username URL!

by Kerry Dean on 07/01/2009 at 1:12 pm in SEO, Social Media, Social Media Optimization


Quick! Grab Your Brand’s Facebook Custom Username URL!

On June 13th, social mediaphiles worldwide waited patiently for the exact moment the Facebook username program launched. Mashable reported that Facebook users created 200,000 custom usernames in the first 3 minutes of the program. It’s on a first come, first serve basis, so you’ve got to act fast. Most common names are already gone. Much like the land rush for dot com domains, this was very much a land rush for usernames. But there is also another side to this story, and it’s all about branding.

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Does Twitter Really Have Any SEO Benefits?

by Kerry Dean on 05/01/2009 at 5:44 pm in Reputation Management, SEO, Social Media, Social Media Optimization


Does Twitter Really Have Any SEO Benefits?

Ok…how about we skip the typical introductory paragraph where I tell you all about Twitter. Unless you’ve been on another planet, you’ve definitely heard of Twitter, so let’s get to the guts of this post. If you define SEO as “doing anything ethical to acquire free traffic,” then Twitter is for you. Here’s why: you get to link back to your official site. Twitter provides several great opportunities for your brand. Here are some of my observations regarding Twitter and SEO.

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