We have noticed that Google will sometimes copy a website’s breadcrumbs word for word and then use that breadcrumb structure in the search listings. People need to get on board with breadcrumbs for all websites. They are a must-have, and now I have proof!

Great article and I am a fan of the hierarchy of a site. I think it really helps the internal links of a website. A great example of a breadcrumb can be found in many eCommerce websites such as; BassPro, they have a neat breadcrumb that keeps growing as you click on links within a category such as;

Freshwater Fishing : Fishing Equipment : Soft Tackle Bags Remove

Thanks for sharing!