Rewiring Your Google Analytics for SEO
by John Greer on 09/16/2009 at 10:36 am in Analytics & Tracking, SEO, Website Analytics
One great attribute of Google Analytics is that, as a free program, lots of people use it. The result has been loads of great hacks to the default setup, allowing web analytics gurus to create more useful reports and information.
For SEO, if you’re already using it as a secondary or even primary tracking tool, you’ll want to consider adding a few of these items:
- Want to know exactly where your natural search listings rank? Here’s a settings hack that lets you capture this information when Google includes it – http://yoast.com/track-seo-rankings-and-sitelinks-with-google-analytics-ii/
- Are people clicking on your video or image thumbnails in the normal Google web results? Use this code to find out – http://www.searchcowboys.com/seo/256
- Find out if your content is making it into Digg, Reddit, and other social media sites with this Firefox plugin (in beta) – https://addons.mozilla.org/en-US/firefox/addon/9393
- Create a quick list of keywords that are suddenly driving you new traffic with another Firefox plugin (in beta) – https://addons.mozilla.org/en-US/firefox/addon/11120
Those are just some of the options you might want to look into. In fact, you might even develop a custom solution to your specific needs. The possibilities are wide open with SEO and Google Analytics.
