Sure, I’m on Facebook every day. Whether I am checking to see if an old friend’s baby was born yet, telling everyone I know about the most brilliant/creative thing (in all of history!) that my toddler just did, or looking for my free bagel coupon from Einstein Bros., my day is not quite complete without a quick glance at Facebook on my iPhone, or on the good ol’ trusty computer. Almost every mother I know would say the same. Or would they?

Click here to read her full article in iMedia Connection.

Honestly, I was a little negative about the idea of ratings extensions when they first started being syndicated. How will we manage the bad feedback? Will the swamp of reviews associated to aggregators ruin small-to-mid level advertisers’ chances to benefit from this extension?

Click here to read his full article on Search Engine Watch.

Come out and support!

Paid Search Management: Campaign Organization, Part 1
By Jeremy Hull
I love RTS (real-time strategy) video games. Collecting resources and building an effective base of operations in games like “Starcraft” fulfils some sort of obsessive-compulsive need for organization in me.

One of the most fun challenges is planning out my base — figuring out the most effective layout that makes the most of each building, while leaving room to scale without losing effectiveness. Yeah, I’m a nerd.

And being a nerd, I can’t help but draw a parallel between RTS games and paid search campaigns. Read the full article in Search Engine Watch.

Paid Search Management, Campaign Organization, Part 2
By Jeremy Hull
In part one, we discussed strategies for dividing paid search keywords into campaigns based on budgeting considerations. Now we’ll look at Google’s targeting features.

Google AdWords offers a multitude of targeting options that savvy advertisers should take full advantage of. And guess what — all of these features are set at the campaign level! Read the full article in Search Engine Watch.

Paid Search Management, Campaign Organization, Part 3
By Jeremy Hull
Welcome to the final part of an increasing nerdy look at paid search campaign organization. In parts one and two we covered budgeting and targeting considerations for optimal campaign set-up, focusing primarily on Google AdWords.

Now we’ll take an in-depth look at two special considerations to keep in mind in order to get the most out of the campaigns in your Microsoft adCenter account. Read the full article in Search Engine Watch.

We recently sat down with the combined Microsoft/Yahoo teams to further discuss platform integration. Early in the conversation, I found myself frustrated by the change because of the lack of seemingly any outside SEM consultation.

I’m still a little disillusioned by our partner’s process, but change is good, right? How will the partnership advance? If their intention is scale, is it feasible for long-term growth “as is”?

The following few points bring up a few integration woes and where they may need to improve…

Read the full article in Search Engine Watch here: http://searchenginewatch.com/3640720

Tonight Happy Hour is going to be at Blue Mesa Grill for their famous blue margaritas and quesadilla bar. These happy hours are a great chance to get to spend some time outside the office with other Rangers (and non-Rangers since everyone can bring husbands, wives, friends, etc.) and talk about things other than work! Come show your face!

Blue Mesa Grill @ 5:30
1600 South University Drive
Fort Worth, TX 76107-6558

Cocktails begin at 6 p.m. with panel discussion and guest Q&A until 8 p.m. Just follow this link to register. http://guest.cvent.com/i.aspx?1Q%2cM3%2c38b94083-838a-4f05-b6f1-b20e37275482

There’s a lot of great content at both of these shows and we’re excited to be leading several panel discussions on the topics of luxury marketing, social media, advanced ppc tactics and targeting.

Misty Locke, President of Range and Chief Strategy Officer of iProspect is bringing a unique panel to SMX this year called “Bullseye! Reaching and Closing Your Ultimate Customer.” (Tuesday, May 18 from 10:45 a.m. – 12:00 p.m.) She has assembled the most diverse and unique group at SMX Advanced London – highly specialized marketers and researchers who will give attendees an intense look at the differences between how various consumers search and buy.

Our always engaging Director of International and Vertical Market Development, Vic Drabicky is leading a panel at SMX to discuss “Amazing New PPC Tactics.” ( Monday, May 17 from 1:00 p.m. – 2:15 p.m.) You’ll find out what is hot and new in paid search and walk away with some new ideas for your PPC campaigns.

Vic will also enjoy Luxury Interactive and provide insights into “Organizational Requirements for Digital Success” during the Champagne Idea Exchange and Executive Roundtable (Tuesday, May 18 at 4:00 p.m.)

Danielle Smith, our in-house strategy and research guru, will lead discussion on the topic of “Advancing Luxury Online Through ROI Reporting & Innovation” at Luxury Interactive (Tuesday, May 18 from 2:25 p.m. – 3:00 p.m.)

Interested in learning about social media at SMX? Parks Blackwell, who recently moderated Range’s SpotLight educational event in Atlanta on the topic, is your expert.  Check out “Give It Up! Social Media Edition” on Tuesday, May 18 from 4:30 p.m.  –  5:45 p.m. Learn some fantastic ways to gain even more traction, traffic and reach via social media marketing.

Check out the full schedule for SMX (http://searchmarketingexpo.com/london/2010/agenda) and Luxury Interactive (http://www.wbresearch.com/luxuryinteractiveglobal/dayone.aspx)