The X Factor: Marketing to Women in the Digital Age – Executive Summit

Is the female consumer important to your brand? Do you tailor your marketing efforts to women? We invite you to register for The X Factor: Marketing to Women in the Digital Age.

Join us in the Miami area!

Attention Miami area online marketers! You are invited to join us.. Range Online Media is holding an exclusive educational event focused on Social Media Strategies: Engaging Consumers and Driving Results. Join the Range team, along with executive speakers from Facebook, Omniture and Timberland for an evening of idea-sharing and networking Thursday, June 17 at OLA Restaurant.

Range is headed to SMX and Luxury Interactive

The Range team is headed to London for Luxury Interactive and SMX from May 17-19. If you will be there, give us a shout. We’d love to connect over dinner or cocktails or just stop by our booth anytime during Luxury Interactive (Booth #7)

There’s a lot of great content at both of these shows and we’re excited to be leading several panel discussions on the topics of luxury marketing, social media, advanced ppc tactics and targeting.

eTail West: Join Us In The Desert!

The Range team is headed to our first conference of 2010. Etail West which is Feb 22-25 in Palm Desert, CA. Make sure to stop by and hear Misty Locke, our President and Chief Strategy Officer of iProspect, on a panel of retailers in a session titled, “Keys to Surviving and Striving in a Multi-Channel Retail Environment,” Feb 22nd at 12:35 p.m.

See Us at SMX West 2010: 3 Days, 6 Panels!

The Range team is excited to be hitting SMX West 2010 (March 2-4 in Santa Clara, CA) strong this year! Join us and check out our experts speaking on these panels.

Shop.org Retail Innovation & Marketing: Making a Difference

Do you plan to attend Shop.org Retail Innovation and Marketing from March 2-4? Let us know and we’ll be sure to connect in the beautiful city of San Francisco. Watch out for the premier of “Marketing that Matters” while you enjoy food and beverages during Range’s hosted breakfast and lunch breaks on Wed, March 3.

Online Travel: A Game of Inches

I had the opportunity to attend the Eye for Travel conference in Chicago, Il from September 15th through 17th, and I thought I would share some of my observations from the show. Overall there was a wide range of attendees – everyone from Supplier side VPs to OTA Executives to the newest technology companies – which made for a good cross-section of the travel vertical. The biggest impression I came away with was that online travel has become a game of inches.

Facebook Updates from the Lofty Lap of Luxury

I went to Luxury Interactive in New York last month, and there was one question no one could agree on. Should luxury brands participate in social media? Luxury retailers are hesitant to get involved in the social space because it is a platform for 2-way communication with consumers—the type of marketing luxury brands typically shy away from. Social media is a playground for spreading unfiltered and opinionated information by uneducated consumers across the web, and this lack of control is the top turn-off for luxury marketers. And really, can you blame them?

Tandem Messaging: Email and Social Media Team-Up!

One thing I like about Shop.org is that there are always one or two sessions that really propose a cool idea or open an interesting debate. When I went this year to Scottsdale, the area I found most interesting tackled the question “is email becoming a victim of its own success?” I thought to myself…what does that mean really? Does it mean people are using social media to communicate instead of email? Or, could it be consumers are opting out of email because they are receiving too many messages? What I heard (and believe to be true) is that social media and email play well together.

Who Are You Aspiring to Be?

Recently, I had the great pleasure of attending Luxury Interactive in London. The event was well attended by the best dressed group of conference attendees I’ve ever seen (content wasn’t too shabby either). I would have expected no less and did my best to keep up, but I’ll be honest. Luxury is just not my natural state of being. But when in Rome, dress in Bulgari, I guess. This is why there are now Diane Von Furstenberg clothes in my closet, turning up their imaginary noses at all the stuff from Target.