Goodbye Summer, Hello Holidays!
by Lora Parker on 09/17/2009 at 1:01 pm in Online Strategies, PPC, PPC Strategies
It’s that time of the year – and if you haven’t finalized your holiday plans yet, you should very soon. While some retailers have already begun their holiday campaigns, most studies show that consumer interest starts in October and actual purchasing peaks around the 2nd week in December, so it’s not too late to start engaging with your consumers. The key date for holiday launch last year was around Oct 19th, which was about 9 days earlier than the prior year. A combination of slow sales (due to a weak economy) and a desire to break through the clutter were probably key elements in driving a retailer’s need to sell earlier. As you roll out holiday plans, here are few best practices to consider:
- Make sure to allocate appropriate budgets and include promotional messaging on key shopping days like Black Friday, Cyber Monday, and Green Monday
- Incorporate the spirit of the holidays in all marketing channels, including the Web site
- Create unique landing pages for Holiday Gift Guides and Specials
- Test marketing messaging and offers to see which resonate best with your audience
- Be relevant to your consumers and personalize when possible
