Website Analytics
Rewiring Your Google Analytics for SEO
by John Greer on 09/16/2009 at 10:36 am in Analytics & Tracking, SEO, Website Analytics
One great attribute of Google Analytics is that, as a free program, lots of people use it. The result has been loads of great hacks to the default setup, allowing web analytics gurus to create more useful reports and information. For SEO, if you’re already using it as a secondary or even primary tracking tool, you’ll want to consider adding a few of these items.
Full StoryLittle Data Shop of Horrors…or Wonders?
by Danielle Smith on 08/12/2009 at 6:17 pm in Commentary, Performance Marketing, Website Analytics
Recently (like about 2 hours ago), I sat down with a colleague to attempt and uncover some site anomalies through one of the major analytics providers. I realize that this first sentence is in no way, shape or form salacious or compelling… but bear with me. I personally have been forced to spend quite a bit more time within this particular analytics tool and to be honest, most of the time I narrowly focus on the bare essentials I need to complete the task. I realize, however, that there is a hidden treasure trove of data for me to uncover.
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