From the Mouths of Moms: There is No Mom Demographic

by Jordan Arnt on 07/23/2010 at 7:42 am in Content Targeting, In the Press, Social Media

Sarah Engel, VP of Marketing & Communications and mother of two, focuses on the changing behaviors and attitudes of mothers on Facebook from a marketers perspective for iMedia Connection. A fabulous read for those interested in how to understand, communicate with and market to the working mothers, stay at home moms and how to develop a successful Mom-focused campaign.

Sure, I’m on Facebook every day. Whether I am checking to see if an old friend’s baby was born yet, telling everyone I know about the most brilliant/creative thing (in all of history!) that my toddler just did, or looking for my free bagel coupon from Einstein Bros., my day is not quite complete without a quick glance at Facebook on my iPhone, or on the good ol’ trusty computer. Almost every mother I know would say the same. Or would they?

Click here to read her full article in iMedia Connection.