Social Media
From the Mouths of Moms: There is No Mom Demographic
by Jordan Arnt on 07/23/2010 at 7:42 am in Content Targeting, In the Press, Social Media
Sarah Engel, VP of Marketing & Communications and mother of two, focuses on the changing behaviors and attitudes of mothers on Facebook from a marketers perspective for iMedia Connection. A fabulous read for those interested in how to understand, communicate with and market to the working mothers, stay at home moms and how to develop a successful Mom-focused campaign.
Full StoryJoin us in the Miami area!
by Sarah Strauss on 05/19/2010 at 11:37 am in Conferences, Parties & Events, Social Media
Attention Miami area online marketers! You are invited to join us.. Range Online Media is holding an exclusive educational event focused on Social Media Strategies: Engaging Consumers and Driving Results. Join the Range team, along with executive speakers from Facebook, Omniture and Timberland for an evening of idea-sharing and networking Thursday, June 17 at OLA Restaurant.
Full StoryHey Facebook! That’s None of Your Business!
by Parks Blackwell on 11/10/2009 at 5:07 pm in Market Research & Data, Performance Marketing, Social Media
I had the privilege recently of attending a Facebook breakfast session where they produced some research regarding Mom’s of Facebook (they also had some killer bacon but that’s probably less important to most people). While I sipped my freshly brewed coffee being served by the fine ladies and gentlemen of the Ritz Carlton Dallas I listened to a panel of mom’s discuss how they used Facebook and why. How it was their lifeline to the world.
Full StoryHow Nonprofits Can Make New Friends
by Sarah Engel on 08/03/2009 at 12:47 pm in Performance Marketing, Social Media
One in two nonprofits says its funding has fallen in the current economy, according to “The Quiet Crisis,” a recent report by Civic Enterprises, a social-issues think tank. This is at a time when nonprofits’ services are needed more than ever. The same report indicates that the United Way saw a 68 percent increase during the past year in the number of calls for basic needs such as securing food, shelter and warm clothing. This is cause for concern. As the nation’s needs soar and charitable donations plunge, how do nonprofits draw more attention to their needs during this “quiet crisis?”
Full StoryFacebook Updates from the Lofty Lap of Luxury
by Megan Leedy on 07/20/2009 at 1:44 pm in Conferences, Market Research & Data, Online Strategies, Performance Marketing, Social Media
I went to Luxury Interactive in New York last month, and there was one question no one could agree on. Should luxury brands participate in social media? Luxury retailers are hesitant to get involved in the social space because it is a platform for 2-way communication with consumers—the type of marketing luxury brands typically shy away from. Social media is a playground for spreading unfiltered and opinionated information by uneducated consumers across the web, and this lack of control is the top turn-off for luxury marketers. And really, can you blame them?
Full StoryQuick! Grab Your Brand’s Facebook Custom Username URL!
by Kerry Dean on 07/01/2009 at 1:12 pm in SEO, Social Media, Social Media Optimization
On June 13th, social mediaphiles worldwide waited patiently for the exact moment the Facebook username program launched. Mashable reported that Facebook users created 200,000 custom usernames in the first 3 minutes of the program. It’s on a first come, first serve basis, so you’ve got to act fast. Most common names are already gone. Much like the land rush for dot com domains, this was very much a land rush for usernames. But there is also another side to this story, and it’s all about branding.
Full StoryTandem Messaging: Email and Social Media Team-Up!
by Alison Childers on 05/19/2009 at 11:57 am in Conferences, Display Media, Performance Marketing, Social Media
One thing I like about Shop.org is that there are always one or two sessions that really propose a cool idea or open an interesting debate. When I went this year to Scottsdale, the area I found most interesting tackled the question “is email becoming a victim of its own success?” I thought to myself…what does that mean really? Does it mean people are using social media to communicate instead of email? Or, could it be consumers are opting out of email because they are receiving too many messages? What I heard (and believe to be true) is that social media and email play well together.
Full StoryDead Men Tell No Tales, But Google Trends Sure Does
by George Popstefanov on 05/13/2009 at 4:54 pm in Commentary, Observations, Social Media, Within Range
Just when you thought the internet had had enough of pirates, the recent activity of those Somali scalawags has filled the sails of pirate-related searches. If we look into Yahoo! Buzz and Google Trends, it the term “Somali Pirates” is being searched 1200% more than in the past. Not surprisingly, Facebook has gone on the account with pirate talk, recently deciding to update their language platform with version 2 of English (Pirate).
Full StoryDoes Twitter Really Have Any SEO Benefits?
by Kerry Dean on 05/01/2009 at 5:44 pm in Reputation Management, SEO, Social Media, Social Media Optimization
Ok…how about we skip the typical introductory paragraph where I tell you all about Twitter. Unless you’ve been on another planet, you’ve definitely heard of Twitter, so let’s get to the guts of this post. If you define SEO as “doing anything ethical to acquire free traffic,” then Twitter is for you. Here’s why: you get to link back to your official site. Twitter provides several great opportunities for your brand. Here are some of my observations regarding Twitter and SEO.
Full StoryA Tree-Hugger Sells Out
by Sarah Engel on 04/22/2009 at 12:04 pm in Commentary, Online Strategies, Performance Marketing, Social Media
From Disney’s release of “Earth,” to the new Honda Insight (hybrid) television commercials to the 27 Earth Day related emails in my personal inbox, it is quite clear that April 22 is officially on marketer’s radars. If you have been living under a rock or, say, reading a book instead of consuming mass media, you may be the only one to not know that “green is the new black.” And as eco-friendliness becomes en vogue, marketers are finding ways to over-commercialize and beat all of the meaning out of the celebration, just like Valentine’s Day and Mother’s Day before it.
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