Performance Marketing
Good Search Has Spoiled Me
by Nicholas Ward on 01/06/2010 at 1:29 pm in Commentary, Mobile Search, Within Range
The other day, the navigation software on my BlackBerry disappeared without reason. It was nowhere to be found. I could uninstall it, but I couldn’t open it from anywhere. After some research I figured out what happened, and the official fix from Sprint was to search the software store for “nav” and to download and reinstall the software. A direct link would have been nice, but I digress.
Full StoryHey Facebook! That’s None of Your Business!
by Parks Blackwell on 11/10/2009 at 5:07 pm in Market Research & Data, Performance Marketing, Social Media
I had the privilege recently of attending a Facebook breakfast session where they produced some research regarding Mom’s of Facebook (they also had some killer bacon but that’s probably less important to most people). While I sipped my freshly brewed coffee being served by the fine ladies and gentlemen of the Ritz Carlton Dallas I listened to a panel of mom’s discuss how they used Facebook and why. How it was their lifeline to the world.
Full StoryDon Draper Has Everything on Me
by Price Glomski on 10/09/2009 at 4:27 pm in Brand Management, PPC Strategies, Performance Marketing
Let’s clarify, I am not Don Draper. But if I was, I would be on my 3rd bourbon, 6th cigarette and 100th good idea. Can performance marketing be cool? Why is it that most performance marketers get pigeon holed into a specific type of strategy? Heck, it’s understood that we will grow your search programs. There is no question we will knock the pants off last month’s comparison shopping revenue totals. Yes, we expect to see growth in your dynamic remessaging program this holiday due to results in customer formation.
Full StoryRewiring Your Google Analytics for SEO
by John Greer on 09/16/2009 at 10:36 am in Analytics & Tracking, SEO, Website Analytics
One great attribute of Google Analytics is that, as a free program, lots of people use it. The result has been loads of great hacks to the default setup, allowing web analytics gurus to create more useful reports and information. For SEO, if you’re already using it as a secondary or even primary tracking tool, you’ll want to consider adding a few of these items.
Full StoryMobile SEO, Mobile Websites & You
by Kerry Dean on 09/02/2009 at 10:14 am in Mobile SEO, Mobile Search, SEO
Over the past few months, I have seen a lot of online chatter regarding mobile search. Some people are laughing at the .mobi TLD and all the money that was spent to acquire domains with the .mobi extension. Others are saying that the entire mobile website strategy has been a complete waste of money because of the surge in mobile technology. After all, it seems like everyone has a smart phone. Unlike the crappy, browser-less flip phones of the early 2000’s, nowadays we can surf the web on our phone with ease. So the big question is: With the emergence of smart phones with web-browsers, is there really a need to build a mobile version of your site?
Full StoryLittle Data Shop of Horrors…or Wonders?
by Danielle Smith on 08/12/2009 at 6:17 pm in Commentary, Performance Marketing, Website Analytics
Recently (like about 2 hours ago), I sat down with a colleague to attempt and uncover some site anomalies through one of the major analytics providers. I realize that this first sentence is in no way, shape or form salacious or compelling… but bear with me. I personally have been forced to spend quite a bit more time within this particular analytics tool and to be honest, most of the time I narrowly focus on the bare essentials I need to complete the task. I realize, however, that there is a hidden treasure trove of data for me to uncover.
Full StoryHow Nonprofits Can Make New Friends
by Sarah Engel on 08/03/2009 at 12:47 pm in Performance Marketing, Social Media
One in two nonprofits says its funding has fallen in the current economy, according to “The Quiet Crisis,” a recent report by Civic Enterprises, a social-issues think tank. This is at a time when nonprofits’ services are needed more than ever. The same report indicates that the United Way saw a 68 percent increase during the past year in the number of calls for basic needs such as securing food, shelter and warm clothing. This is cause for concern. As the nation’s needs soar and charitable donations plunge, how do nonprofits draw more attention to their needs during this “quiet crisis?”
Full StoryFacebook Updates from the Lofty Lap of Luxury
by Megan Leedy on 07/20/2009 at 1:44 pm in Conferences, Market Research & Data, Online Strategies, Performance Marketing, Social Media
I went to Luxury Interactive in New York last month, and there was one question no one could agree on. Should luxury brands participate in social media? Luxury retailers are hesitant to get involved in the social space because it is a platform for 2-way communication with consumers—the type of marketing luxury brands typically shy away from. Social media is a playground for spreading unfiltered and opinionated information by uneducated consumers across the web, and this lack of control is the top turn-off for luxury marketers. And really, can you blame them?
Full StoryQuick! Grab Your Brand’s Facebook Custom Username URL!
by Kerry Dean on 07/01/2009 at 1:12 pm in SEO, Social Media, Social Media Optimization
On June 13th, social mediaphiles worldwide waited patiently for the exact moment the Facebook username program launched. Mashable reported that Facebook users created 200,000 custom usernames in the first 3 minutes of the program. It’s on a first come, first serve basis, so you’ve got to act fast. Most common names are already gone. Much like the land rush for dot com domains, this was very much a land rush for usernames. But there is also another side to this story, and it’s all about branding.
Full StoryTraveling Locally
by Blake Suggs on 06/24/2009 at 4:05 pm in Local Search, Online Strategies, Paid Local Search, Performance Marketing
RANGE does quite a bit of work with a variety of hospitality brands, and one of the most common outcries we hear is for help with local search. Now, I know a few years ago, all anyone seemed to talk about was local, but in recent years the buzz seems to have died down considerably [...]
Full Story