Performance Marketing
Back to the Future, Part IV
by Ryan Ammon on 08/16/2010 at 7:39 am in Mobile Search, Opinion Editorial, Within Range
Big ideas of the past seemed ludicrous at the time, but now we don’t think twice about them. What’s next? Here are my predictions:
Full StoryFrom the Mouths of Moms: There is No Mom Demographic
by Jordan Arnt on 07/23/2010 at 7:42 am in Content Targeting, In the Press, Social Media
Sarah Engel, VP of Marketing & Communications and mother of two, focuses on the changing behaviors and attitudes of mothers on Facebook from a marketers perspective for iMedia Connection. A fabulous read for those interested in how to understand, communicate with and market to the working mothers, stay at home moms and how to develop a successful Mom-focused campaign.
Full StoryGoogle Ratings: Could they Change Your Business?
by Jordan Arnt on 07/21/2010 at 7:41 am in In the Press, Search Marketing
Price Glomski provides his thoughts on Google Ratings from an Account Director’s perspective. Check out his Search Engine Watch article and let us know if you think ratings are a good a bad move. We want to hear from you!
Full StoryAre Yahoo and Bing Rushing Integration?
by Jordan Arnt on 06/24/2010 at 11:39 am in In the Press, Search Marketing
Price Glomski, Account Director and Integration Strategist, gives his take on the Yahoo and Bing platform migration in Search Engine Watch. Check it out and let us know your thoughts!
Full Story10 Things I Learned About SEM From the Movies
by Amy Yates on 06/21/2010 at 11:27 am in Performance Marketing
“Yo, Adrian.” I’ll admit it: I’m a total geek and I love to learn new things. So much so, I try to tackle something new every year. The guitar didn’t last long because I didn’t like calluses on my fingers. Golf lessons in July weren’t my best idea either, especially in [...]
Full StoryAffluent Consumer Purchase Path Whitepaper
by Sarah Engel on 06/18/2010 at 7:46 am in Market Research & Data, Performance Marketing
In an 18-month study, ranging from November 2008 to April 2010, The Luxe Groupe of Range Online Media, a specialty group of online marketers and luxury retailing experts, analyzed more than 400 individual luxury and prestige brands. The findings were recently released in a luxury whitepaper detailing key findings during the economic downturn and during [...]
Full StoryJoin us in the Miami area!
by Sarah Strauss on 05/19/2010 at 11:37 am in Conferences, Parties & Events, Social Media
Attention Miami area online marketers! You are invited to join us.. Range Online Media is holding an exclusive educational event focused on Social Media Strategies: Engaging Consumers and Driving Results. Join the Range team, along with executive speakers from Facebook, Omniture and Timberland for an evening of idea-sharing and networking Thursday, June 17 at OLA Restaurant.
Full StoryGood Search Has Spoiled Me
by Nicholas Ward on 01/06/2010 at 1:29 pm in Commentary, Mobile Search, Within Range
The other day, the navigation software on my BlackBerry disappeared without reason. It was nowhere to be found. I could uninstall it, but I couldn’t open it from anywhere. After some research I figured out what happened, and the official fix from Sprint was to search the software store for “nav” and to download and reinstall the software. A direct link would have been nice, but I digress.
Full StoryHey Facebook! That’s None of Your Business!
by Parks Blackwell on 11/10/2009 at 5:07 pm in Market Research & Data, Performance Marketing, Social Media
I had the privilege recently of attending a Facebook breakfast session where they produced some research regarding Mom’s of Facebook (they also had some killer bacon but that’s probably less important to most people). While I sipped my freshly brewed coffee being served by the fine ladies and gentlemen of the Ritz Carlton Dallas I listened to a panel of mom’s discuss how they used Facebook and why. How it was their lifeline to the world.
Full StoryDon Draper Has Everything on Me
by Price Glomski on 10/09/2009 at 4:27 pm in Brand Management, PPC Strategies, Performance Marketing
Let’s clarify, I am not Don Draper. But if I was, I would be on my 3rd bourbon, 6th cigarette and 100th good idea. Can performance marketing be cool? Why is it that most performance marketers get pigeon holed into a specific type of strategy? Heck, it’s understood that we will grow your search programs. There is no question we will knock the pants off last month’s comparison shopping revenue totals. Yes, we expect to see growth in your dynamic remessaging program this holiday due to results in customer formation.
Full Story