Google Product Ads (Google Paid Inclusion?)
by Nicholas Ward on 11/11/2009 at 6:03 pm in Comparison Shopping Engines, Feeds
Either I have the best executed, least invasive, only source-code editing spyware out there, or I ran across a new type of Google Product Ad on Google Product Search today.
I’m pretty sure it’s the latter. Check out the “Ad” text next Sears, KMART, and PC Connection. The links all go through Google Affiliate Network.
I’m all for Product Ads, I’m excited for the program, but this execution isn’t something I ever expected to see. Note that the results are sorted by relevance. KMART is not the second most relevant result here. For instance, they don’t have shipping or tax charges.
Google has always maintained that paid inclusion would undermine confidence in search results. Based on how this looks – I agree.
Thoughts?
deondesigns
Nov 16th, 2009
[...] folks over at Range Online Media spotted new ads that are integrated directly within shopping results. Below are some screenshots they also [...]
internetmarketing-news.de
Nov 16th, 2009
[...] testet derzeit Werbung in der Produktsuche. therangeblog.com hat davon einen Screenshot: Die ersten 3 Ergebnisse der Produktsuche von Sears, Kmart und Target [...]
computer consultant
Nov 17th, 2009
Interesting feature. Will see what Google officially says.
Frank Jovine
Nov 18th, 2009
Nicholas,
Awesome find! The big G loves to serve up tasty surprises. I just wish they would be more proactive and let us all know before hand, but than again, you would have never found this tiny treasure.