Feeds
Google Product Ads (Google Paid Inclusion?)
by Nicholas Ward on 11/11/2009 at 6:03 pm in Comparison Shopping Engines, Feeds
Either I have the best executed, least invasive, only source-code editing spyware out there, or I ran across a new type of Google Product Ad on Google Product Search today. I’m pretty sure it’s the latter. Check out the “Ad” text next Sears, KMART, and PC Connection. The links all go through Google Affiliate Network.
Full StoryOh Where, Oh Where Has My SSP Gone?
by Blake Suggs on 10/26/2009 at 10:31 am in Commentary, Feeds, Industry News
Unless you have been living under a rock, you have heard the news about Yahoo SSP’s planned demise on December 31, 2009. This piece of news is big for travel in many ways, the biggest of which might be its effect on how travel advertisers spend their budgets. For many travel advertisers, SSP has been a savior for years as far as overall program profitability. Advertisers were able to spend more in other channels due to the incredible efficiency and volume of SSP which brought their overall ROI down to an acceptable level. No more, ladies and gentlemen.
Full StoryNew Age Perspective
by Clint Utley on 06/05/2009 at 2:09 pm in Comparison Shopping Engines, Feeds, Online Strategies
Who is where? Attempting to generalize and classify online user behavior has been a favorite pastime of marketers since day one and why not? You need to know who you are targeting and where to find them. Different demographics provide valuable information and they can be studied and analyzed in order to find the bulk of your client base. One of the most significant factors for determining online behavior is age. Chances are a business’ products won’t provide the same service for a grandmother as they will her grandchild. As such, age stratification is a practical tool to use for finding your audience. Focusing on a consumer’s age when choosing social networks on which to place ads and shopping engines to offer your products is a vital tactic for growing your business.
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