Sarah Engel, Vice President of Marketing & Communications
Hello, Range Blog readers... I'm Sarah Engel! Over the past 13 years, I've worked to build brands ranging from Chevrolet to Match.com to this amazing interactive agency, Range Online Media. As you will most likely notice in my posts, I am passionate about natural parenting, consumer trends (the quirkier, the better), hiking/yoga/cooking, and I tend to enjoy people who share my life goal of making a difference in the lives of others. I’d love to hear your feedback, rants and opinions!
Sarah Engel's Recent Articles
Affluent Consumer Purchase Path Whitepaper
by Sarah Engel on 06/18/2010 at 7:46 am in Market Research & Data, Performance Marketing
In an 18-month study, ranging from November 2008 to April 2010, The Luxe Groupe of Range Online Media, a specialty group of online marketers and luxury retailing experts, analyzed more than 400 individual luxury and prestige brands. The findings were recently released in a luxury whitepaper detailing key findings during the economic downturn and during [...]
Full StoryGeneration Z? The “Homelanders?”
by Sarah Engel on 06/17/2010 at 3:44 pm in Observations
With a toddler in my house and another little one on the way, I can’t help but be fascinated with the differences the newest generation will have from even today’s teenagers. My husband and I laughed he other day that our almost 2-year-old already has full understanding of the iPad and will never comprehend that [...]
Full StoryHow Nonprofits Can Make New Friends
by Sarah Engel on 08/03/2009 at 12:47 pm in Performance Marketing, Social Media
One in two nonprofits says its funding has fallen in the current economy, according to “The Quiet Crisis,” a recent report by Civic Enterprises, a social-issues think tank. This is at a time when nonprofits’ services are needed more than ever. The same report indicates that the United Way saw a 68 percent increase during the past year in the number of calls for basic needs such as securing food, shelter and warm clothing. This is cause for concern. As the nation’s needs soar and charitable donations plunge, how do nonprofits draw more attention to their needs during this “quiet crisis?”
Full StoryA Tree-Hugger Sells Out
by Sarah Engel on 04/22/2009 at 12:04 pm in Commentary, Online Strategies, Performance Marketing, Social Media
From Disney’s release of “Earth,” to the new Honda Insight (hybrid) television commercials to the 27 Earth Day related emails in my personal inbox, it is quite clear that April 22 is officially on marketer’s radars. If you have been living under a rock or, say, reading a book instead of consuming mass media, you may be the only one to not know that “green is the new black.” And as eco-friendliness becomes en vogue, marketers are finding ways to over-commercialize and beat all of the meaning out of the celebration, just like Valentine’s Day and Mother’s Day before it.
Full StoryThis Actually IS Your Mama’s Facebook
by Sarah Engel on 03/27/2009 at 10:15 am in Commentary, Market Research & Data, Performance Marketing, Social Media
According to ComScore Media Metrix, more than 65% of unique Facebook visitors in February of this year have children and more than 71% of users are over the age of 25. The Chief Household Officer (a.k.a. stay-at-home mom) down the street is using Facebook, Twitter and MySpace, as well as her own blog and friends’ blogs, to keep in touch with the world outside of diapers and playdates. More so, she is promoting her own passions and building her personal identity online.
Full Story