Nicholas Ward, Product Manager
Nicholas Ward directs Range's Feed Management and Conversion Optimization teams. Over the past four years at Range he has served as a strategic lead in data feed and shopping engine management, SEO, paid search, and conversion optimization campaigns. His development background and performance marketing experience have resulted in both solutions to complex technical problems as well as sustained, significant revenue growth for brands like Nike, Neiman Marcus, Piperlime, and Toshiba. Nicholas has spoken at conferences like SES and Shop.org and contributes regularly to industry publications on feeds, optimization, usability, and emerging technologies.
Nicholas Ward's Recent Articles
Good Search Has Spoiled Me
by Nicholas Ward on 01/06/2010 at 1:29 pm in Commentary, Mobile Search, Within Range
The other day, the navigation software on my BlackBerry disappeared without reason. It was nowhere to be found. I could uninstall it, but I couldn’t open it from anywhere. After some research I figured out what happened, and the official fix from Sprint was to search the software store for “nav” and to download and reinstall the software. A direct link would have been nice, but I digress.
Full StoryGoogle Product Ads (Google Paid Inclusion?)
by Nicholas Ward on 11/11/2009 at 6:03 pm in Comparison Shopping Engines, Feeds
Either I have the best executed, least invasive, only source-code editing spyware out there, or I ran across a new type of Google Product Ad on Google Product Search today. I’m pretty sure it’s the latter. Check out the “Ad” text next Sears, KMART, and PC Connection. The links all go through Google Affiliate Network.
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