Megan Leedy, Account Manager
I have been an Account Manager at Range since 2008, focusing mostly on luxury beauty brands and retail. I also have a passion for social media and how brands use it to communicate with consumers. Thanks for visiting my page! xxoo
Megan Leedy's Recent Articles
Facebook Updates from the Lofty Lap of Luxury
by Megan Leedy on 07/20/2009 at 1:44 pm in Conferences, Market Research & Data, Online Strategies, Performance Marketing, Social Media
I went to Luxury Interactive in New York last month, and there was one question no one could agree on. Should luxury brands participate in social media? Luxury retailers are hesitant to get involved in the social space because it is a platform for 2-way communication with consumers—the type of marketing luxury brands typically shy away from. Social media is a playground for spreading unfiltered and opinionated information by uneducated consumers across the web, and this lack of control is the top turn-off for luxury marketers. And really, can you blame them?
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