Kevin Freemore, Account Manager
I have been working in marketing for the last 5 years in both traditional and online, and have made my home here at Range for the last 2 ½ years. However, I have much more experience taking care of saltwater fish and reef tanks…more like 15 years. So if you every need to learn more about fish I am your man. If you need to know more about marketing I will do my best--although my expertise is below sea level. Trust me I know who Dory and Nemo are and I have seen Deuce Bigalow but I am not anything like him, or Dory.
Kevin Freemore's Recent Articles
Paint or Potato Chips?
by Kevin Freemore on 06/22/2009 at 5:27 pm in Brand Management, PPC, PPC Strategies
Do a search for “eating paint chips” and take a look at how many paid search ads come up. There’s an ad for Healthy All-Natural chips, which you might want to consider if you really are interested in eating Kelly-Moore Latex Sour Cream and Onions. There are also a number of well known paint companies that are advertising and hopefully not intending for their brand of paint to be used as a snack. And who knows–there may come a day when paint is flavored and non-toxic. Glue is ok to eat now, right? Anyway, you get the idea. It took me a whole minute to find an example of this, and believe me, there were plenty more that were way worse. Now, ask yourself a few questions. What does this do to my search performance and what does it do to my brand image?
Full Story