John Greer, Senior SEO Account Manager
Hey there, thanks for stopping by. As an old hand here at Range, I’ve been doing work in SEO and ecommerce since Bing was just a character on Friends and Overture was more than a piece played by a symphony. So pull up a chair, pour a mug of hot chocolate, and gather up the family for some good ol’ fashion tales of search engine marketing.
John Greer's Recent Articles
Is Google Doing Away with Site Counts?
by John Greer on 12/08/2009 at 10:38 am in Commentary, Observations, SEO
As Google has been heading down the path of less (or at least, less thorough) public information for non-verified site owners, and conversely more information for verified site owners, they may be taking another step down that path.
Full StoryGoogle Blog Search Results…Still Searching?
by John Greer on 11/10/2009 at 4:40 pm in Observations, Opinion Editorial, Within Range
“Quick! I need to find a blog about shoes!” How many times have you said that? Dozens of times? Maybe not, but finding an authoritative blog about any number of topics is a common task by searchers today. A blog would be a logical place to find information on new styles, trends, and up to date information on shoes. Perhaps you are doing research, looking for a contact, or simply trying to add some reading material to your blog reader.
Full StoryRewiring Your Google Analytics for SEO
by John Greer on 09/16/2009 at 10:36 am in Analytics & Tracking, SEO, Website Analytics
One great attribute of Google Analytics is that, as a free program, lots of people use it. The result has been loads of great hacks to the default setup, allowing web analytics gurus to create more useful reports and information. For SEO, if you’re already using it as a secondary or even primary tracking tool, you’ll want to consider adding a few of these items.
Full StoryRobots Running Amok!
by John Greer on 08/05/2009 at 3:29 pm in SEO, SEO Best Practices
Robots are not simply a part of the future, but part of daily life for a website. Robots (A.K.A. crawlers or spiders) are an automated method to discover the pages and content on a website. Search engines employ robots, making robots integral to natural search traffic and also playing a role in paid search traffic. To make your way through this future of shiny metal and emotionless automatons, an important but underappreciated page on a website is the “robots.txt” page.
Full StoryWhat’s the Deal with All These Mispelings?
by John Greer on 06/29/2009 at 5:01 pm in Analytics & Tracking, Industry News, SEO
If you have an attentive web analytics guru or agency, you may have noticed an odd trend in search engine keyword traffic: misspellings are totally hot right now. If you’re curious, it has a lot to do with Google Suggest, which is Google’s way of guessing what you are going to search for while you type. Formerly a resident of the Google toolbar, Google Suggest has moved on up, having recently leased a spot on your homepage.
Full StoryJohn Greer Coast-to-Coast SEO
by John Greer on 05/15/2009 at 2:21 pm in SEO, SEO Best Practices
SEO is great for conspiracy theorists. For starters, it’s monopolistic, with Google gathering more than 70% of US search traffic. It’s also black box, where the only way to learn about how it works is through experience. For most people, it’s a complete mystery and works like magic. Google’s Chief Spam Cop, Matt Cutts, releases just enough information to make the conspiracy all the more believable.
Full Story