Danielle Smith, Strategy Client Development Manager
I’m still here after 5 years doing even more fun and exciting stuff than I ever imagined. When I’m not managing client accounts, I’m digging into the latest research & trends around this great thing we call life. Oh...And also trends around online marketing.
Danielle Smith's Recent Articles
An Open Letter to Proprietors of Products on Facebook
by Danielle Smith on 01/21/2010 at 4:33 pm in Commentary, Opinion Editorial, Within Range
It’s bad enough that I know I’m 32, but now you know too and are just throwing it in my face! All in the name of some sort of commerce?! Tacky. I’m wondering if you can explain how my being 32 connects me to your product?
Full StoryGoogle, Aren’t You Big Enough Already
by Danielle Smith on 09/10/2009 at 6:01 pm in Observations, Within Range
Why is the Google font so big today? Did my mom call the search company and ask that they magnify it to the size of those old lady bibles? Whatever the reason, I’m not a fan. Perhaps I should don Pee-wee Herman sized sunglasses and change my attitude. Is this one of the key items they discussed at the investor webcast?
Full StoryThe Maytag Man
by Danielle Smith on 08/28/2009 at 5:58 pm in Commentary, Within Range
For those of you either still not buying into the whole Twitter machine (or for anyone just looking for a good Friday read) – A shameless plug for my best-friend-even-though-she-doesn’t-know-it-yet: dooce vs. Maytag
Full Story3 Point Wednesday
by Danielle Smith on 08/19/2009 at 5:53 pm in Observations, Opinion Editorial, Within Range
Danielle’s three random points of the day! Much like Woot.com’s two for Tuesdays only I’m not selling anything and this won’t be a recurring theme. But you’re welcome to bid on my three things regardless.
Full StoryLittle Data Shop of Horrors…or Wonders?
by Danielle Smith on 08/12/2009 at 6:17 pm in Commentary, Performance Marketing, Website Analytics
Recently (like about 2 hours ago), I sat down with a colleague to attempt and uncover some site anomalies through one of the major analytics providers. I realize that this first sentence is in no way, shape or form salacious or compelling… but bear with me. I personally have been forced to spend quite a bit more time within this particular analytics tool and to be honest, most of the time I narrowly focus on the bare essentials I need to complete the task. I realize, however, that there is a hidden treasure trove of data for me to uncover.
Full StoryWhat’s In a Name?
by Danielle Smith on 06/02/2009 at 1:30 pm in Industry News, Opinion Editorial, Within Range
Not to compete with all the truly credible press out there currently swirling around in cyberspace, but I’m going to weigh in on Bing, MSN’s latest search engine scheme. I’m not here to give you the technical reasons why I think MSN’s latest venture Bing will be a success or failure. What I am here to do is talk about the name and a couple of anecdotes that have come about since it was first released.
Full StoryA Catheter Connecting You to Hollywood
by Danielle Smith on 05/28/2009 at 1:18 pm in Commentary, Observations, Within Range
One thing I’ve been thinking about lately is just how pervasive celebrity culture is online. You really can’t open a browser without catching some headline of some famous person’s antics. It’s even tiring for me to keep thinking about it but dang if something new and titillating doesn’t break every day. My favorites of late are Kate Gosselin’s crazy hair and Madonna’s successful campaign against looking natural. I am not a fan of aging anyway, but thanks to the internet, well, let’s just say I’m really serious about moisturizing both day and night. Imagine some sort of new fangled headgear that allows you to shed the 20 years you fought so hard to put on starting at age 10.
Full StoryWho Are You Aspiring to Be?
by Danielle Smith on 04/06/2009 at 1:47 pm in Commentary, Conferences, Opinion Editorial, Within Range
Recently, I had the great pleasure of attending Luxury Interactive in London. The event was well attended by the best dressed group of conference attendees I’ve ever seen (content wasn’t too shabby either). I would have expected no less and did my best to keep up, but I’ll be honest. Luxury is just not my natural state of being. But when in Rome, dress in Bulgari, I guess. This is why there are now Diane Von Furstenberg clothes in my closet, turning up their imaginary noses at all the stuff from Target.
Full StoryMobile – Get With it Already
by Danielle Smith on 02/13/2009 at 12:41 pm in Commentary, Market Research & Data, Mobile Search, Performance Marketing
I heard this today in a meeting and was pretty impressed by it: Apparently, out of the roughly 250MM cell phones in the US, 10%-12% of those are smartphones. Of those on a smartphone, 36% use this to access the web over a traditional PC.Pretty impressive stats, by themselves, but I’m more interested in putting them in a different context.
Full StoryThe Fear of the Dream Realized
by Danielle Smith on 02/06/2009 at 12:26 pm in Observations, Opinion Editorial, PPC, Within Range
The frustration felt when you see a client throw hundreds of thousands of dollars at short-lived, easily forgotten campaigns while allowing their brand positioning in something as basic as paid search to be ignored is maddening. You go home after days like that and just beat your head into a wall. Then you wake up and go at it again. That is until now.
Full Story