Andrea Wilson, Account Director
I’ve worked at Range for five years, and in the online/retail space for nine. I love brainstorming and strategizing and building strong and two-way relationships with my clients, especially for brands I use and love, which luckily are the majority of the brands I work with.
Andrea Wilson's Recent Articles
Luxury Digitally Defined
by Andrea Wilson on 06/12/2009 at 2:28 pm in Brand Management, Online Strategies, PPC, Performance Marketing
Luxury retailers/brands should cater their major initiatives to ‘refinement of living, indulgence, enjoyments of comforts and pleasures’. As such, shouldn’t the online experience be as comforting and pleasurable as the product itself? Doesn’t it make sense that a buying a luxury brand’s product should be easier and more enjoyable than a buying a discount product from a mass retailer or discounter? So why is it so difficult to even find the luxury official website?
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