Tandem Messaging: Email and Social Media Team-Up!

One thing I like about Shop.org is that there are always one or two sessions that really propose a cool idea or open an interesting debate. When I went this year to Scottsdale, the area I found most interesting tackled the question “is email becoming a victim of its own success?” I thought to myself…what does that mean really? Does it mean people are using social media to communicate instead of email? Or, could it be consumers are opting out of email because they are receiving too many messages? What I heard (and believe to be true) is that social media and email play well together.