The X Factor: Marketing to Women in the Digital Age – Executive Summit
by Sarah Strauss on 08/30/2010 at 7:31 am in Conferences
Is the female consumer important to your brand? Do you tailor your marketing efforts to women? We invite you to register for The X Factor: Marketing to Women in the Digital Age.
Full StoryBack to the Future, Part IV
by Ryan Ammon on 08/16/2010 in Mobile Search, Opinion Editorial, Within Range
Big ideas of the past seemed ludicrous at the time, but now we don’t think twice about them. What’s next? Here are my predictions:
Full StoryThe Working Mom Dilemma
by Lora Parker on 08/13/2010 in Commentary
About four months ago, I joyfully welcomed my second daughter into the world. I thought it was impossible to be in love with anyone except my husband until I had children and fell in love twice more. I’ve always had an innate desire to be a mom, but I wasn’t aware of how much I [...]
Full StoryGot To Be a Better Way
by Taryn Powitzky on 08/11/2010 in Commentary, Feeds, PPC
Have you ever had to do something and you say to yourself, “There’s got to be a better way to do this?” Well, good news is, there probably is. The bad news is, you have figure it out. But lucky for us, we have each other!
Full StoryGaga for Gaga
by Venessa Moreno on 08/02/2010 in Observations, Online Strategies
I thought my first blog was going to be boring but after a very glam-fabulous week I now have a blog to be judged on. Oh guilty pleasures, what they do to your reputation.
Last week I experienced the Lady GaGa phenomena in person. The performance met every expectation that every review I read built up.
Full StoryFrom the Mouths of Moms: There is No Mom Demographic
by Jordan Arnt on 07/23/2010 in Content Targeting, In the Press, Social Media
Sarah Engel, VP of Marketing & Communications and mother of two, focuses on the changing behaviors and attitudes of mothers on Facebook from a marketers perspective for iMedia Connection. A fabulous read for those interested in how to understand, communicate with and market to the working mothers, stay at home moms and how to develop a successful Mom-focused campaign.
Full StoryGoogle Ratings: Could they Change Your Business?
by Jordan Arnt on 07/21/2010 in In the Press, Search Marketing
Price Glomski provides his thoughts on Google Ratings from an Account Director’s perspective. Check out his Search Engine Watch article and let us know if you think ratings are a good a bad move. We want to hear from you!
Full StoryWhat Tony Hsieh Didn’t Say About Social Media
by J.Blake Martin on 07/19/2010 in Observations
Zappos is about culture. It is a company that is completely, totally, 100% invested in its culture. They want their people to want to be there. To be actively engaged. They even offer new employees $2,000 to quit during training.
Let that sink in. After you’ve made it through several rounds [...]
What Tony Hsieh Said About Social Media
by J.Blake Martin on 07/13/2010 in Observations
When I first heard of Zappos.com a couple of years ago, it was in reference to Twitter. Here was this crazy CEO worth a billion dollars sending out frequent and personal tweets about his own life, inviting people to spur-of-the-moment happy hours in New York City, and not once mentioning a special deal or [...]
Full Story18hrs and a Bag of Cheese Doritos
by Parks Blackwell on 06/28/2010 in Commentary
It’s interesting, really. I’ve been an Apple fan (girl) for a few years now and honestly I’ve never even thought about camping out for a release. Don’t get me wrong, I come from a family of line standers. There are the Chick-Fil-A openings where the first 100 folks see free chicken for a year, or [...]
Full StoryPopular Articles
Google Product Ads (Google Paid Inclusion?)
Either I have the best executed, least invasive, only source-code editing spyware out there, or I ran across a new type of Google Product Ad on Google Product Search today. I’m pretty sure it’s the latter. Check out the “Ad” text next Sears, KMART, and PC Connection. The links all go through Google Affiliate Network.
18 Days Later: Undead GeoCities Pages Roam the Interwebs
Zombieland was an awesome movie. But what happens when zombies overtake the internet in URL form? Well, I’m not exactly sure what happens. All I can tell you is that 18 days ago Yahoo closed GeoCities. Geocities had a lot of pages. Ten’s of millions. Maybe a hundred million. I’m not really sure about that either. Now that I think about it, I don’t really know much at all. However, I do know that there are at least 64 GeoCities pages that are not dead. They are undead. Here’s a list I created, sorted alphabetically.
SEO Game Changers: Breadcrumbs in the Google Search Results
Recently I was thinking about what I call SEO game changers. These are developments that could have a major impact on the near and distant future of SEO strategies, methods and campaign management. I’m not talking about Yahoo claiming it does not support the meta keywords tag. That’s Bush League stuff that has been widely know for a long time (and, ironically, also disproved many times). I’m talking more about big stuff that will possibly affect the way that we do SEO at the core of our campaigns. Obviously, the typical buzzwords come to mind in regards to the future of SEO: social, mobile, local. But what else is there? I believe breadcrumbs in the search results is an SEO game changer. Let me tell you why.
Are You Ready for the Next Big Th(b)ing?
If you’re looking for news about the next big engine change that’s going to destroy Google, set fire to Facebook and (my recent favorite in the tech-or-information-replacement-genre) render Nielsen obsolete…you won’t find it here. For all the hype behind MSN’s new incarnation in Bing, it’s not much of a change from current search options and probably won’t change search engines…or decision engines, whatever they want to call it.
Oh Where, Oh Where Has My SSP Gone?
Unless you have been living under a rock, you have heard the news about Yahoo SSP’s planned demise on December 31, 2009. This piece of news is big for travel in many ways, the biggest of which might be its effect on how travel advertisers spend their budgets. For many travel advertisers, SSP has been a savior for years as far as overall program profitability. Advertisers were able to spend more in other channels due to the incredible efficiency and volume of SSP which brought their overall ROI down to an acceptable level. No more, ladies and gentlemen.
