From the Mouths of Moms: There is No Mom Demographic
by Jordan Arnt on 07/23/2010 at 7:42 am in Content Targeting, In the Press, Social Media
Sarah Engel, VP of Marketing & Communications and mother of two, focuses on the changing behaviors and attitudes of mothers on Facebook from a marketers perspective for iMedia Connection. A fabulous read for those interested in how to understand, communicate with and market to the working mothers, stay at home moms and how to develop a successful Mom-focused campaign.
Full StoryGoogle Ratings: Could they Change Your Business?
by Jordan Arnt on 07/21/2010 in In the Press, Search Marketing
Price Glomski provides his thoughts on Google Ratings from an Account Director’s perspective. Check out his Search Engine Watch article and let us know if you think ratings are a good a bad move. We want to hear from you!
Full StoryWhat Tony Hsieh Didn’t Say About Social Media
by J.Blake Martin on 07/19/2010 in Observations
Zappos is about culture. It is a company that is completely, totally, 100% invested in its culture. They want their people to want to be there. To be actively engaged. They even offer new employees $2,000 to quit during training.
Let that sink in. After you’ve made it through several rounds [...]
What Tony Hsieh Said About Social Media
by J.Blake Martin on 07/13/2010 in Observations
When I first heard of Zappos.com a couple of years ago, it was in reference to Twitter. Here was this crazy CEO worth a billion dollars sending out frequent and personal tweets about his own life, inviting people to spur-of-the-moment happy hours in New York City, and not once mentioning a special deal or [...]
Full Story18hrs and a Bag of Cheese Doritos
by Parks Blackwell on 06/28/2010 in Commentary
It’s interesting, really. I’ve been an Apple fan (girl) for a few years now and honestly I’ve never even thought about camping out for a release. Don’t get me wrong, I come from a family of line standers. There are the Chick-Fil-A openings where the first 100 folks see free chicken for a year, or [...]
Full StoryRange Volleyball: In It To Win It
by Jordan Arnt on 06/24/2010 in Parties & Events, Range News
The Range volleyball team consists of seven competitive Rangers and in keeping with our winning tradition from last season (where we won the whole league), we are now 4-0. Tonight we play at 6:45 and 7:30 and we’ll play the Thundercats & V-Ballers. They have no idea what they’re in store for…since we are determined [...]
Full StoryShop.org: SEO Tips Everyone with a Website Should Know
by Jordan Arnt on 06/24/2010 in In the Press, SEO
Herndon Hasty, the Sr. SEO Evangelist at Range Online Media is our SEO guru. He knows his stuff and is one of the best guys out there who should be giving advice on the subject. In other words, when he has an SEO tip that can improve search results for you…take the time to listen. [...]
Full StoryHave 30 seconds or less?
by Jordan Arnt on 06/24/2010 in Feeds, In the Press
If you’re strapped on time but need a little guidance with your Product Feeds then check out Nicholas Ward talk about how to improve Feeds performance in a brief 30 second video, brought to you by Shop.org.
Full StoryPaid Search Management…Campaign Organization
by Jordan Arnt on 06/24/2010 in In the Press, PPC
Oh there’s so much to learn! Range’s Boy Genius Jeremy Hull provides an in depth look at the important factors in your account’s success that are controlled at the campaign level. To drive maximum results, check out his series of articles on this topic in Search Engine Watch.
Full StoryAre Yahoo and Bing Rushing Integration?
by Jordan Arnt on 06/24/2010 in In the Press, Search Marketing
Price Glomski, Account Director and Integration Strategist, gives his take on the Yahoo and Bing platform migration in Search Engine Watch. Check it out and let us know your thoughts!
Full StoryPopular Articles
Google Product Ads (Google Paid Inclusion?)
Either I have the best executed, least invasive, only source-code editing spyware out there, or I ran across a new type of Google Product Ad on Google Product Search today. I’m pretty sure it’s the latter. Check out the “Ad” text next Sears, KMART, and PC Connection. The links all go through Google Affiliate Network.
18 Days Later: Undead GeoCities Pages Roam the Interwebs
Zombieland was an awesome movie. But what happens when zombies overtake the internet in URL form? Well, I’m not exactly sure what happens. All I can tell you is that 18 days ago Yahoo closed GeoCities. Geocities had a lot of pages. Ten’s of millions. Maybe a hundred million. I’m not really sure about that either. Now that I think about it, I don’t really know much at all. However, I do know that there are at least 64 GeoCities pages that are not dead. They are undead. Here’s a list I created, sorted alphabetically.
SEO Game Changers: Breadcrumbs in the Google Search Results
Recently I was thinking about what I call SEO game changers. These are developments that could have a major impact on the near and distant future of SEO strategies, methods and campaign management. I’m not talking about Yahoo claiming it does not support the meta keywords tag. That’s Bush League stuff that has been widely know for a long time (and, ironically, also disproved many times). I’m talking more about big stuff that will possibly affect the way that we do SEO at the core of our campaigns. Obviously, the typical buzzwords come to mind in regards to the future of SEO: social, mobile, local. But what else is there? I believe breadcrumbs in the search results is an SEO game changer. Let me tell you why.
Are You Ready for the Next Big Th(b)ing?
If you’re looking for news about the next big engine change that’s going to destroy Google, set fire to Facebook and (my recent favorite in the tech-or-information-replacement-genre) render Nielsen obsolete…you won’t find it here. For all the hype behind MSN’s new incarnation in Bing, it’s not much of a change from current search options and probably won’t change search engines…or decision engines, whatever they want to call it.
Oh Where, Oh Where Has My SSP Gone?
Unless you have been living under a rock, you have heard the news about Yahoo SSP’s planned demise on December 31, 2009. This piece of news is big for travel in many ways, the biggest of which might be its effect on how travel advertisers spend their budgets. For many travel advertisers, SSP has been a savior for years as far as overall program profitability. Advertisers were able to spend more in other channels due to the incredible efficiency and volume of SSP which brought their overall ROI down to an acceptable level. No more, ladies and gentlemen.
