Get Ready for Google Social Search!
by Kerry Dean on 01/27/2010 at 3:26 pm in Commentary, Industry News, SEO
First things first: Social Search is not Social Media! Before you read any further, read that statement again. Okay. Thank you. Now we can move forward.
If you have not heard about Social Search, it is a product that GoogleLabs launched back in Oct-2009. For the past few months, you have had the opportunity to opt [...]
An Open Letter to Proprietors of Products on Facebook
by Danielle Smith on 01/21/2010 in Commentary, Opinion Editorial, Within Range
It’s bad enough that I know I’m 32, but now you know too and are just throwing it in my face! All in the name of some sort of commerce?! Tacky. I’m wondering if you can explain how my being 32 connects me to your product?
Full StoryWe Invite You to Join Us for an Exclusive, Educational Event
by Sarah Strauss on 01/20/2010 in Parties & Events, Range News
Attention Dallas and Houston area online marketers! Join us and spread the word: We are holding intimate educational events focused on Multi-Channel Online Marketing Success in 2010. Join the Range team, along with executive speakers from ClearSaleing, Google, Microsoft and Yahoo! for an evening of idea-sharing and networking.
Full StoryGood Search Has Spoiled Me
by Nicholas Ward on 01/06/2010 in Commentary, Mobile Search, Within Range
The other day, the navigation software on my BlackBerry disappeared without reason. It was nowhere to be found. I could uninstall it, but I couldn’t open it from anywhere. After some research I figured out what happened, and the official fix from Sprint was to search the software store for “nav” and to download and reinstall the software. A direct link would have been nice, but I digress.
Full StoryIs Google Doing Away with Site Counts?
by John Greer on 12/08/2009 in Commentary, Observations, SEO
As Google has been heading down the path of less (or at least, less thorough) public information for non-verified site owners, and conversely more information for verified site owners, they may be taking another step down that path.
Full StoryHoliday SEO News: Google Has Been Very Busy
by Kerry Dean on 12/07/2009 in SEO
I don’t know if you have noticed all the recent search industry headlines, but Google is dominating the news with several new features and updates. And they have done it all within the past 30 days. Here is a quick snapshot of Google’s newest additions and updates in the 2009 holiday season.
Full Story301, 302, 303, 307? And You Thought You Knew About Redirects
by Kerry Dean on 12/03/2009 in Commentary, SEO, SEO Best Practices
As an SEO, I spend a lot of my time discussing redirects, specifically 301 redirects and 302 redirects. Talking about redirects with marketing managers and e-commerce directors can be a complete powerdown for all parties involved. There have been times where I have actually seen someone’s eye go crossed while I was babbling on about temporary this and permanent that. It’s not easy explaining redirects without losing your audience, as header status codes and redirects are not the most compelling subjects. To avoid those terrible scenarios, most SEOs simply tell their clients, “301 redirects are good, and 302 redirects are bad.” 99.99% of the time, that’s all that anyone needs to know. And regardless of whether or not anyone really knows the reasoning behind that claim, the fact is that everything almost always works better for SEO by using 301 redirects.
Full StorySEO Industry Quick Hits (Nov. 30, 2009)
by Kerry Dean on 11/30/2009 in Industry News, Observations, SEO
You may call them quick hits. You may call it scatter shooting. You may just refer to it as news. Regardless, here are some recent developments in our world of search marketing.
Full StoryGoogle Caffeine Index Now Live on One Data Center
by Kerry Dean on 11/30/2009 in Industry News, Observations, SEO
For anyone who is interested, Matt Cutts has confirmed that the Google Caffeine index is currently accessible on one data center (http://209.85.225.103/). You can go there and check your rankings on the new Caffeine index. However, Matt says that this data center is only returning Caffeine results about 50% of the time. C’mon, Matt. Please make it 100%. We’ve gotta test some keyword rankings. Inquiring clients want to know! :)
Full StorySEO Game Changers: Breadcrumbs in the Google Search Results
by Kerry Dean on 11/23/2009 in Commentary, Industry News, SEO
Recently I was thinking about what I call SEO game changers. These are developments that could have a major impact on the near and distant future of SEO strategies, methods and campaign management. I’m not talking about Yahoo claiming it does not support the meta keywords tag. That’s Bush League stuff that has been widely know for a long time (and, ironically, also disproved many times). I’m talking more about big stuff that will possibly affect the way that we do SEO at the core of our campaigns. Obviously, the typical buzzwords come to mind in regards to the future of SEO: social, mobile, local. But what else is there? I believe breadcrumbs in the search results is an SEO game changer. Let me tell you why.
Full StoryPopular Articles
Google Product Ads (Google Paid Inclusion?)
Either I have the best executed, least invasive, only source-code editing spyware out there, or I ran across a new type of Google Product Ad on Google Product Search today. I’m pretty sure it’s the latter. Check out the “Ad” text next Sears, KMART, and PC Connection. The links all go through Google Affiliate Network.
SEO Game Changers: Breadcrumbs in the Google Search Results
Recently I was thinking about what I call SEO game changers. These are developments that could have a major impact on the near and distant future of SEO strategies, methods and campaign management. I’m not talking about Yahoo claiming it does not support the meta keywords tag. That’s Bush League stuff that has been widely know for a long time (and, ironically, also disproved many times). I’m talking more about big stuff that will possibly affect the way that we do SEO at the core of our campaigns. Obviously, the typical buzzwords come to mind in regards to the future of SEO: social, mobile, local. But what else is there? I believe breadcrumbs in the search results is an SEO game changer. Let me tell you why.
Are You Ready for the Next Big Th(b)ing?
If you’re looking for news about the next big engine change that’s going to destroy Google, set fire to Facebook and (my recent favorite in the tech-or-information-replacement-genre) render Nielsen obsolete…you won’t find it here. For all the hype behind MSN’s new incarnation in Bing, it’s not much of a change from current search options and probably won’t change search engines…or decision engines, whatever they want to call it.
Oh Where, Oh Where Has My SSP Gone?
Unless you have been living under a rock, you have heard the news about Yahoo SSP’s planned demise on December 31, 2009. This piece of news is big for travel in many ways, the biggest of which might be its effect on how travel advertisers spend their budgets. For many travel advertisers, SSP has been a savior for years as far as overall program profitability. Advertisers were able to spend more in other channels due to the incredible efficiency and volume of SSP which brought their overall ROI down to an acceptable level. No more, ladies and gentlemen.
It’s a Sweater! Actually, It’s a Blog!
Today is my 31st birthday. That’s right. My birthday is on a Tuesday, which is certainly better than last year’s 30th-birthday-on-a-Monday scenario. I like Tuesday. It is a day for new music, movies, press releases, etc… Generally, Tuesday is an exciting day. And today is extra special because it is my birthday and because today is the day that we launched TheRangeBlog.com, a spectacular online marketing blog from me and my colleagues at Range Online Media.
